Regional Director | IndiaMart| Mumbai

IndiaMART; Mumbai; Hybrid; INR 3,500,000 - 7,000,000; Full time

Job summary

IndiaMART is seeking a dynamic leader to own PCL for the business unit and drive acquisition of SMEs to large enterprises as paid members. The role will develop the Annual Operating Plan, optimize COCA, and create robust customer engagement to maximize value.

A strong customer-centric culture will boost renewals and upsell opportunities, while collaborating with product for feature enhancements and bundled offerings. You will lead a high-performing team and shape pricing strategies for growth.

Responsibilities

• PCL ownership for the business unit.
• Drive acquisition of SMEs, mid-sized companies, and large enterprises, converting them into paid members on the IndiaMART platform.
• Develop and execute the Annual Operating Plan (AOP), covering customer growth, revenue targets, and cost optimization.
• Optimize cost of customer acquisition (COCA) to ensure efficient investment and sustainable growth.
• Design and implement robust customer engagement processes to drive platform usage and maximize client value.
• Foster a strong customer-centric culture within the team to boost renewal rates and upsell higher-value solutions.
• Gather and analyze customer requirements, collaborating with the product team to define feature enhancements and bundled offerings aligned with market needs.
• Build and lead a high-performing team focused on advising clients on digital promotion strategies and developing long-term partnerships.
• Devise competitive product and pricing strategies to increase customer acquisition and market penetration.
• Ensure seamless customer onboarding by coordinating cross- functionally with key stakeholders across pre-sales (product, data, training) and post-sales (verification, production) functions.
• Define performance metrics, sales incentive programs, and promotional schemes to enhance the productivity and effectiveness of the client servicing team.
• Lead both business and support functions, ensuring alignment towards shared goals and consistent delivery of service excellence

Job description

Job Description

• PCL ownership for the business unit.
• Drive acquisition of SMEs, mid-sized companies, and large enterprises, converting them into paid members on the IndiaMART platform.
• Develop and execute the Annual Operating Plan (AOP), covering customer growth, revenue targets, and cost optimization.
• Optimize cost of customer acquisition (COCA) to ensure efficient investment and sustainable growth.
• Design and implement robust customer engagement processes to drive platform usage and maximize client value.
• Foster a strong customer-centric culture within the team to boost renewal rates and upsell higher-value solutions.
• Gather and analyze customer requirements, collaborating with the product team to define feature enhancements and bundled offerings aligned with market needs.
• Build and lead a high-performing team focused on advising clients on digital promotion strategies and developing long-term partnerships.
• Devise competitive product and pricing strategies to increase customer acquisition and market penetration.
• Ensure seamless customer onboarding by coordinating cross- functionally with key stakeholders across pre-sales (product, data, training) and post-sales (verification, production) functions.
• Define performance metrics, sales incentive programs, and promotional schemes to enhance the productivity and effectiveness of the client servicing team.
• Lead both business and support functions, ensuring alignment towards shared goals and consistent delivery of service excellence