RC FS-BT INS-Marketing Transformation-Senior

EY; Bengaluru; On-site; INR 1,500,000 - 2,200,000; Full time

Benefits offered by this job

Health and wellness packages

Rewards and recognition

Learning opportunities

Job summary

EY in Bengaluru is seeking a Marketing Transformation Senior to lead digital marketing transformation for Global Insurance and Financial Services clients. 6-8 years in digital marketing, content management, lead management, and analytics are expected.

You will work hands-on with marketing automation platforms, collaborate with cross-functional teams, and shape client journeys using CX design, CX flows, and personas. MBA candidates with consulting experience in insurance are preferred.

Qualifications

• 6-8 years of experience in digital marketing and related areas.
• Hands-on with content management and marketing automation platforms.
• Strong analytical skills and data-driven decision making.
• Excellent communication, writing, and editing abilities.
• MBA with consulting background in Insurance is preferred.
• Ability to design CX journeys and stakeholder management.

Responsibilities

• Lead digital marketing transformation engagements for insurers and financial services clients.
• Conduct current-state assessments with stakeholders and workshops.
• Advise on Martech, CRM, and customer experience strategies.
• Develop and socialize future-state design and recommendations.
• Contribute to practice development, thought leadership and business development.

Skills

Digital marketing strategy

Lead management

SEO / GEO optimization

Content management strategy

Martech platforms & analytics

Marketing function operating model

CRM & customer experience strategy

CX journey design

Education

MBA (Tier 1/2)

Tools

Mural

Miro

PowerPoint

Visio

Job description

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Service line - Position Title: Insurance Business Transformation – Marketing Transformation Senior

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

About Global Delivery Services

Global Delivery Services refers to EY's worldwide network of service delivery centers. The GDS team plays an important role in EY’s strategy by ensuring effective support to EY’s growth agenda.

Our journey started in 2002 with approximately 200 people. Today we stand at 80,000+ professionals in ten locations around the world. We operate in Argentina, China, Hungary, India, Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom.

Client service is focused on providing Consulting, Assurance, Tax, Strategy & Transactions, and Knowledge support to our clients around the world. The teams enable account teams worldwide to provide seamless, high-quality, value-added support, helping deliver exceptional client service.

Enablement Services provides cost-effective, high-skilled, and innovative services to support EY’s global and local enablement teams. Markets, BMC, AWS, Finance and Accounting, Risk Management, Procurement, People Shared Services, IT Service Delivery and IT Global Infrastructure services, are among the services offered by Enablement Services.

Our innovation specialists serve the GDS Client Service and Enablement Services teams, along with Service Lines, Core Business Services and Sectors. The team brings the desired environment, technologies and skilled teams together for facilitation, rapid prototyping and innovative thinking. The competencies offered include analytics, digital, user experience, mobile technology, infrastructure, Microsoft technologies and open innovation.

The Opportunity

Marketing Transformation for Global Insurance and Financial Services Clients.

Primary Skills And Expertise –

• B2B / B2C digital marketing strategy & roadmap
• Lead Management
• SEO / GEO optimization
• Content Management Strategy / Supply Chain / Optimization
• Experience working in leading Martech platforms & Analytics (such as AEM, Sitecore etc.)
• Marketing function operating model, optimization assessment & strategy
• Sales enablement, CRM and Customer experience strategy

Your Key Responsibilities

• 6 - 8 years of experience in digital marketing, lead management, SEO / GEO optimization, and content management strategy.
• Hands‑on experience with content management and marketing automation platforms.
• Strong analytical skills: ability to interpret data and make data‑driven decisions.
• Excellent communication, writing, and editing skills.
• Act as a trusted advisor in understanding and analysing client's business problem / vision, conduct current state assessment with business stakeholders via workshop, questionnaire, interview etc, analyse the collected datapoints / artifacts and provide meaningful insights / recommendations for future state design of marketing function.
• Preferred with business consulting background with sound knowledge of key Insurance business process, customer touchpoint & journey design, design thinking along with stakeholder management.
• Should be able to contribute to practice development, thought leadership and business development activities.
• Should have solid hands‑on experience in Design Collaboration tools (Mural/Miro/PPT/Visio) to build and modify CX Journey flows, Personas, Process Flows, etc

Skills And Attributes For Success

Ideally, either you have delivered multiple marketing transformation engagements as part of consulting organization or have worked in Insurance carrier’s marketing department steering such transformations end to end.

We are looking for candidates with Tier – 1/Tier -2 MBA with significant industry or consulting experience in Insurance domain for Marketing transformation.

What We Offer You

At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

Are you ready to shape your future with confidence?

To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need.

Our Commitment

As a commitment, we persistently endeavour to embody our values, fulfil our purpose, and champion inclusiveness. Our dedication is to cultivate EY into an environment where diverse perspectives are celebrated, creating a supportive atmosphere for individuals to authentically be themselves and contribute their utmost.

Professional Development:

From entry‑level employees to senior leaders, we believe in continuous learning. We offer opportunities to build new skills, take on leadership roles, and connect and grow through mentorship.

People and Culture:

In our dynamic workplace, diversity, equity, and inclusiveness are ingrained in our culture. We're united by a commitment to create an environment where every individual's differences are valued, practices are equitable, fostering a sense of belonging. Our shared values include integrity, respect, teaming, inclusiveness, energy, enthusiasm, courage to lead, and building relationships based on doing the right thing.

Benefits

Embark on a transformative career journey with us and indulge in a suite of premium benefits, encompassing exclusive health and wellness packages, enticing rewards, and cutting‑edge learning opportunities that empower you to continually grow and excel in your professional and personal development.

Successful candidates advance to a competency‑based interview. If mutual interest persists, a job offer awaits.

EY | Building a better working world

EY exists to build a better working world, helping to create long‑term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.