Publicity Manager - India

Netflix; Mumbai; On-site; INR 2,800,000 - 5,600,000; Full time

Job summary

Netflix is seeking a Publicity Manager to lead South title campaigns — Tamil, Telugu, and beyond, and to work on a mix of local and global titles. You will own earned media strategy and execution for a slate of originals, collaborating with filmmakers, talent, and teams across content, marketing, and communications.

This hands-on role requires you to write strategy, book travel, pitch stories, manage on-set talent handlers, and guide teammates while rolling up your sleeves to do the work.

Qualifications

• Campaign thinker with a strategic view of earned media narratives.
• Deep regional understanding of South Indian cinema and culture.
• Strong relationships with journalists, editors and influencers across key markets in the South.
• Analytical mindset toward entertainment and cultural trends.
• Ability to connect press, social, talent, and marketing efforts.
• Clear, effective communication with journalists, filmmakers and Netflix leadership.

Responsibilities

• Build and execute publicity campaigns for South originals from production through launch and beyond.
• Develop media strategy across broadcast, print, digital, and social.
• Serve as primary point of contact for filmmakers, talent, and production partners throughout campaigns.
• Pitch and secure media opportunities; cultivate journalists, critics, and influencers.
• Integrate with marketing, social, content, awards, and festival teams to create cohesive campaigns.
• Manage agencies, vendors, and budgets; provide leadership with clear process visibility.
• Monitor shifts in entertainment and culture to anticipate what audiences pursue next.

Skills

Campaign thinker

Regional expertise (South India)

Media relations

Entertainment & culture analysis

Integrated marketing mindset

Strong communicator

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Can you turn a great story into a cultural conversation?

When you watch an Indian blockbuster cross over to global audiences, do you find yourself dissecting how it got there — which story landed, which journalist broke it first, which moment made it cultural? When a campaign wraps, do you reflect on what you'd do differently? Do you read entertainment news not just as a fan but as a student of how stories travel? If so, we may have just the opportunity for you to join the Originals publicity team.

The Role:

Netflix is looking for a Publicity Manager to lead South title campaigns — Tamil, Telugu, and beyond. You will also end up working on a mix of other local and global titles. You'll own earned media strategy and execution for a slate of originals, working closely with filmmakers, talent, and a cross-functional team across content, marketing, and communications.

This is a hands‑on role. You'll write the strategy and book the travel. You'll pitch a cover story and manage a talent handler on set. You will guide a team member and be willing to roll up your sleeves to do the work.

What you’ll do:

• Build and execute publicity campaigns for South originals from production through launch and beyond — announcements, junkets, press moments, and post‑launch coverage
• Work with partners to develop media strategy across broadcast, print, digital, and social — with a sharp instinct for what makes a story travel regionally and nationally
• Serve as the primary point of contact for filmmakers, talent, and production partners throughout the campaign lifecycle
• Pitch and secure media opportunities; cultivate journalists, critics, and influencers
• Integrate with marketing, social, content, awards, and festival teams to build campaigns that are greater than the sum of their parts
• Manage agencies, vendors, and budgets; give leadership clear visibility into process and priorities
• Stay ahead of shifts in the entertainment and cultural landscape — what audiences care about, what media is chasing, what's breaking next

What we’re looking for:

• Campaign thinker, not just executor. You have a point of view on how a campaign should be built — and you can articulate what you're trying to do and why. You think about earned media not in press releases but through narratives.
• Deep regional expertise. You understand South Indian cinema, television, and the cultural currents that shape them. You know what makes a Tamil film travel different from a Telugu one, and you know the media landscape intimately — who covers what, and why.
• Exceptional media relationships. You have strong existing relationships with key journalists, editors, and influencers across key markets in the South, and a track record of securing meaningful coverage — not just volume, but the right story in the right outlet at the right moment.
• You consume entertainment and culture voraciously — not just as a consumer but as an analyst. You notice what's breaking through and why.
• Integrated mindset. You think across channels — earned, social, talent, experiential — and can connect the dots between a press strategy, a talent moment, and a marketing beat.
• Strong communicator. Clear, direct, and effective with everyone from a journalist to a filmmaker to a Netflix executive. Fluent in English, Hindi, and can speak Tamil and/or Telugu. Candidates who have worked in the Tamil or Telugu entertainment industry are especially encouraged to apply.

Qualifications:

• 9-10 years of entertainment publicity experience — studio, OTT, network, agency, or journalism
• Demonstrated experience running end-to-end campaigns for South Indian titles or talent
• Comfort managing agencies, budgets, and cross‑functional partners

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.