Public Relations Specialist

Digital Brandz; Kolkata; On-site; INR 360,000 - 540,000; Full time

Job summary

Digital Brandz in Kolkata is seeking a Public Relations Specialist to manage client and agency reputation, draft press materials, and coordinate media opportunities.

You will monitor coverage, handle crisis communication when needed, and ensure messaging is consistent across social media and digital campaigns.

On-site, full-time role requiring collaboration with teams and the ability to manage multiple projects and deadlines.

Qualifications

• Candidates should have strong PR and media relations experience.
• Experience drafting, editing, and distributing content to targeted audiences.
• Excellent written and verbal communication skills.
• Knowledge of social media literacy and basic digital marketing is beneficial.
• Agency or communications experience is advantageous.
• Bachelor’s degree in Communications, PR, Journalism, Marketing, or related field preferred.

Responsibilities

• Draft and distribute press releases to media outlets.
• Build and maintain relationships with media representatives.
• Coordinate interviews and media briefings.
• Monitor media coverage and prepare reports.
• Collaborate with internal teams to ensure consistent messaging.

Skills

Public Relations

Media Relations

Press Releases

Strategic Communications

Communication Skills

Social media literacy

Education

Bachelor’s degree in Communications or PR or Journalism or Marketing

Job description

Company Description

Digital Brandz (SDB Digital Brandz Pvt Limited) is a social media communication agency based in Kolkata, India, focused on creating factual, research-based digital content and conversations. The agency specializes in social media marketing and internet communication, helping clients build strong and credible brand identities in virtual spaces. Digital Brandz develops tailored strategies to digitally market products and elevate brand presence across platforms. Team members collaborate in a dynamic environment where data-driven creativity and strategic thinking shape client success.

Role Description

The Public Relations Specialist is a full-time, on-site role based in Kolkata, responsible for managing and enhancing the public image of clients and the agency. Day-to-day tasks include drafting and distributing press releases, building and maintaining relationships with media outlets, and coordinating interviews or media briefings. The specialist will develop and implement public relations and strategic communication plans that align with overall social media and digital marketing efforts. The role also involves monitoring media coverage, preparing reports, managing crisis communication when needed, and collaborating with internal teams to ensure consistent messaging across channels.

Qualifications

• Candidates should possess strong skills in Public Relations and Media Relations, with experience managing client or brand reputation.
• Candidates should possess skills in Press Releases and Strategic Communications, including drafting, editing, and distributing content to targeted audiences.
• Candidates should possess excellent Communication skills, both written and verbal, with the ability to convey clear, consistent messages.
• Relevant skills such as social media literacy, basic digital marketing knowledge, and content coordination are beneficial.
• Prior experience in an agency or communications role, preferably in PR or media, is advantageous.
• A bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field is preferred.
• Ability to work collaboratively on-site in Kolkata, manage multiple projects, and meet deadlines is required.