Project Manager I - MarTech

UST; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

UST in Bengaluru seeks an accomplished Project Manager to lead the transformation of our marketing technology landscape. The role sits at the intersection of Marketing and Technology, driving MarTech, AdTech, and AI to deliver innovative digital experiences.

You will partner with Brand and Digital Marketing teams to translate business needs into scalable architectures, roadmaps, and value cases, ensuring on-time delivery, quality, and security across initiatives.

Qualifications

• 7–10 years of experience in project management roles.
• Strong knowledge of MarTech, AdTech and AI in marketing.
• Experience translating business needs into technical solutions and scalable architectures.

Responsibilities

• Lead end-to-end delivery of MarTech and AI-driven initiatives.
• Ensure projects are delivered on time, within scope, and with quality and security.
• Drive agile project execution and continuous improvement.
• Collaborate with Brand Managers and Digital Marketing to understand business requirements.
• Develop business cases, Total Cost of Ownership (TCO), and value frameworks for key initiatives.
• Manage external vendors, agencies, and system integrators to optimize cost and performance.

Skills

MarTech strategy

AI in marketing

Agile project management

Stakeholder management

Vendor management

Tools

Web technologies

Campaign microsites

WhatsApp journeys

Analytics tools

Job description

Job Summary

About the Role We are looking for a highly driven Project Manager to lead the transformation of our marketing technology landscape.

This role sits at the intersection of Marketing and Technology, driving innovation across MarTech, AdTech, and AI to deliver best-in-class digital experiences.

You will play a key role in identifying emerging technologies, building future-ready digital capabilities, and partnering with business teams to deliver impactful, scalable marketing solutions.

Responsibilities

Digital Innovation Strategy

• Continuously evaluate emerging trends in MarTech, AdTech, and AI, and translate them into actionable digital strategies
• Build and drive a future-focused digital roadmap aligned with business priorities
• Identify opportunities to enhance customer engagement, personalization, and campaign effectiveness

Platform Technology Expertise

• Act as a Subject Matter Expert (SME) in Web technologies and website architecture
• Campaign microsites and landing pages
• Consumer engagement journeys, including WhatsApp-led experiences
• Value exchange platforms (e.g., content-driven engagement ecosystems)

Business Collaboration Solutioning

• Partner with Brand Managers and Digital Marketing teams to understand business requirements
• Translate needs into technical solutions, use cases, and scalable architectures
• Develop business cases, Total Cost of Ownership (TCO), and value frameworks for key initiatives

Program Delivery Management

• Lead end-to-end delivery of MarTech and AI-driven initiatives
• Ensure projects are delivered on time, within scope, and aligned with quality and security standards
• Drive agile project execution and continuous improvement

Vendor Stakeholder Management

• Manage and collaborate with external vendors, agencies, and system integrators
• Ensure effective delivery while optimizing cost, performance, and compliance

Governance Operations

• Ensure adherence to organizational policies, security standards, and compliance requirements
• Drive audit readiness and compliance-related activities
• Establish processes for smooth operations and platform stability
• Manage lifecycle and performance of marketing technology platforms

AI Future Capabilities

• Define and implement frameworks for AI adoption in marketing ecosystems
• Identify and scale use cases leveraging AI for personalization, automation, and insights
• Drive innovation initiatives that enhance digital maturity

Experience

• 7 to 10 years