Programmatic Media Manager

Intellectscoop Media; Dadri; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

On-site role

Job summary

Intellectscoop Media Pvt Ltd in India seeks an experienced Programmatic Media Manager to lead hands-on programmatic operations across multiple platforms. You will work with OpenRTB protocols, manage bid requests/responses, and optimize monetization in a fast-paced AdTech environment.

We require 2–5 years of direct programmatic experience, expertise on Xe, AdKernel, and LimeLight-like platforms, plus strong analytical, communication, and Excel skills. This is a full-time, on-site role.

Qualifications

• 2–5 years of hands-on programmatic advertising or AdTech operations.
• Strong knowledge of OpenRTB ecosystem and programmatic workflows.
• Experience on Xe, AdKernel, Project LimeLight or equivalent.
• Understanding DSPs/SSPs/RTB and bid/response structures.
• Familiarity with programmatic metrics: eCPM, fill rate, win rate, revenue.
• Proficient in Excel/Google Sheets; able to read performance dashboards.
• Good analytical, problem-solving, and communication skills.

Responsibilities

• Manage day-to-day programmatic media operations across multiple platforms.
• Hands-on work with OpenRTB platforms and exchanges such as Xe, AdKernel, LimeLight.
• Understand and manage OpenRTB protocols and transaction flows.
• Monitor delivery metrics: fill rates, bid rates, win rates, CPMs, revenue.
• Identify gaps and optimize demand sources and monetization strategies.
• Troubleshoot OpenRTB integrations, timeouts, and ad delivery issues.
• Coordinate with publishers, demand partners, SSPs, DSPs, and internal teams.
• Analyze performance reports to improve revenue and efficiency.
• Ensure compliance with ads.txt, sellers.json, schain and related specs.
• Communicate with partners for timely resolution of queries.

Skills

OpenRTB ecosystem

Programmatic workflows

DSPs/SSPs/RTB

Bid requests/responses

Performance metrics

Excel/Google Sheets

Analytical troubleshooting

Communication skills

Tools

Xe

AdKernel

Project LimeLight

Job description

We are looking for an experienced and result-oriented Programmatic Media Manager with a strong understanding of the OpenRTB ecosystem and hands-on experience working with programmatic advertising platforms and exchanges.

The ideal candidate should have practical experience managing programmatic media operations, understanding bid requests and responses, optimizing campaign performance, troubleshooting integrations, and managing demand and supply partnerships. The candidate should be comfortable working in a fast-paced AdTech environment and have the technical understanding required to manage and optimize programmatic advertising workflows.

Key Responsibilities

• Manage day-to-day programmatic media operations across multiple demand and supply platforms.
• Work hands-on with OpenRTB-based platforms and exchanges such as Xe, AdKernel, Project LimeLight, and other similar platforms.
• Understand and manage OpenRTB protocols, including bid requests, bid responses, impressions, auctions, and transaction flows.
• Monitor campaign delivery, fill rates, bid rates, win rates, CPMs, revenue, and other key performance metrics.
• Identify performance gaps and optimize demand sources, traffic quality, and monetization strategies.
• Troubleshoot technical issues related to OpenRTB integrations, discrepancies, timeouts, bid responses, and ad delivery.
• Coordinate with publishers, demand partners, SSPs, DSPs, and internal technical teams to ensure smooth operations.
• Analyze performance reports and identify opportunities to improve revenue and operational efficiency.
• Ensure compliance with industry standards and protocols such as ads.txt, sellers.json, schain, and other relevant programmatic advertising specifications.
• Maintain regular communication with partners and ensure timely resolution of operational and technical queries.

Required Skills & Qualifications

• 2-5 years of hands-on experience in programmatic advertising or AdTech operations.
• Strong working knowledge of the OpenRTB ecosystem and programmatic advertising workflows.
• Practical experience working on platforms such as Xe, AdKernel, Project LimeLight, or equivalent OpenRTB-based platforms.
• Understanding of DSPs, SSPs, ad exchanges, bidders, and real-time bidding (RTB).
• Ability to understand bid request/response structures and troubleshoot OpenRTB-related issues.
• Familiarity with programmatic performance metrics such as eCPM, fill rate, bid rate, win rate, timeout rate, and revenue.
• Good analytical, problem-solving, and troubleshooting skills.
• Proficiency in Excel/Google Sheets and working with performance dashboards.
• Strong communication and coordination skills.

Preferred Qualifications

• Experience working with web, mobile app, and CTV programmatic inventory.
• Familiarity with Prebid.js, VAST, and OpenRTB integrations.
• Understanding of Google Ad Manager and header bidding.
• Knowledge of traffic quality, IVT, brand safety, and programmatic compliance standards.
• Experience managing international demand and supply partnerships.

What We Are Looking For

We are looking for someone who understands programmatic advertising beyond just operating dashboards. The candidate should be technically sound, data-driven, proactive in troubleshooting, and capable of independently managing programmatic operations.

Important:

This is a hands-on operational role, not a purely managerial position. Practical experience with OpenRTB platforms and a clear understanding of the programmatic ecosystem are essential.

Work Arrangement:

Full-time, Work From Office (WFO)