Program/Project Management Lead

Accenture PLC; Hyderabad; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Accenture is seeking a GTM Program Manager to translate GTM strategy into executable programs that drive revenue. You will own end-to-end delivery across sales, marketing, SDR, and operations, ensuring alignment and timely execution.

The role focuses on configuring plays in Salesforce and related tools, tracking performance, and iterating based on data insights across regions and segments.

Qualifications

• 5-8 years of program or project management experience in a GTM, Revenue, or Marketing Operations context.
• Strong GTM motion literacy including ABM, outbound, cross-sell, and new logo plays.
• Hands-on experience with Salesforce for program configuration and tracking.
• Proficiency with sales engagement platforms (Salesloft, Outreach, or equivalent).
• Cross-functional stakeholder management across Sales, Marketing, SDR, and Operations.
• Structured thinker with strong written and verbal communication skills.
• Comfort working with data and dashboards to measure program performance.

Responsibilities

• Translate GTM strategy into target account and contact definitions for each play, sourced from the GTM Intelligence team.
• Configure play execution in Salesforce, Salesloft, and the broader GTM technology stack.
• Implement campaign tracking and adoption monitoring for all active programs.
• Coordinate delivery across Sales, Marketing, SDR, and Ops to ensure program alignment and on-time execution.
• Produce post-play measurement reports and recommendations that feed into the next iteration.
• Own the program calendar, balancing competing GTM motions across segments and regions.
• Partner with the AI Platform Developer team to automate program workflows where possible.
• Maintain a clear program backlog and communicate status to senior stakeholders.

Skills

Go-to-Market Strategies

Stakeholder management

Communication

Data-driven decisions

Program management

Education

15 years full time education

Tools

Salesforce

Salesloft

Outreach

Job description

Project Role : Program/Project Management Lead

Project Role Description : Manage overall delivery of a program or project to achieve business outcomes. Define project scope and monitor execution of deliverables. Communicate across multiple stakeholders to manage expectations, issues and outcomes.

Must have skills : Go-to-Market Strategies

Good to have skills : NA

Minimum 5 year(s) of experience is required

Educational Qualification : 15 years full time education

GTM Program Manager

ROLE OVERVIEW

The GTM Program Manager converts defined GTM strategy into executable, measurable programs that drive revenue. This role owns the operationalization of cross-sell motions, new logo plays, vertical campaigns, ABM initiatives, and regional outbound programs - end to end, from design through measurement.

THE OBJECTIVE

Own program execution across the GTM motion portfolio, ensuring plays are configured in Salesforce and the wider GTM stack, campaigns are tracked, and each iteration improves based on performance data sourced from Area 3.

KEY RESPONSIBILITIES

• Translate GTM strategy into target account and contact definitions for each play, sourced from the GTM Intelligence team
• Configure play execution in Salesforce, Salesloft, and the broader GTM technology stack
• Implement campaign tracking and adoption monitoring for all active programs
• Coordinate delivery across Sales, Marketing, SDR, and Ops to ensure program alignment and on-time execution
• Produce post-play measurement reports and recommendations that feed into the next iteration
• Own the program calendar, balancing competing GTM motions across segments and regions
• Partner with the AI Platform Developer team to automate program workflows where possible
• Maintain a clear program backlog and communicate status to senior stakeholders

SKILLS & EXPERIENCE REQUIRED

• 5-8 years of program or project management experience in a GTM, Revenue, or Marketing Operations context
• Strong GTM motion literacy including ABM, outbound, cross-sell, and new logo plays
• Hands-on experience with Salesforce for program configuration and tracking
• Proficiency with sales engagement platforms (Salesloft, Outreach, or equivalent)
• Cross-functional stakeholder management across Sales, Marketing, SDR, and Operations
• Structured thinker with strong written and verbal communication skills
• Comfort working with data and dashboards to measure program performance

NICE TO HAVE

• Experience designing and running ABM programs at scale
• Familiarity with marketing automation platforms (Marketo, HubSpot)
• PMP or equivalent project management certification 15 years full time education

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

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