Product Marketing Manager (SaaS)

New Era Solutions; India; Remote; INR 20,00,000 - 30,00,000; Full time

Job summary

A leading B2B SaaS company is seeking a senior-level Product Marketing Manager to lead customer and lifecycle marketing initiatives. The ideal candidate will manage a team, drive engagement, retention, and upsell strategies, and collaborate cross-functionally. A minimum of 11-15 years of experience, with at least 5-6 years in people management, is required. Familiarity with tools like HubSpot and Salesforce is essential. This is a remote role, suitable for candidates based in India.

Qualifications

• 11–15 years of total experience, including 5–6 years in people management.
• Experience in B2B SaaS industry is mandatory.
• Specialization in customer marketing or lifecycle marketing.

Responsibilities

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy.
• Lead and mentor a team of marketers.
• Run multi-channel campaigns including email and social media.

Skills

Strong communication

Leadership

Analytical skills

Storytelling skills

Tools

HubSpot

Salesforce

Marketo

Pardot

Canva

Job description

Overview

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — focusing on existing customers (engagement, retention, advocacy, upsell, cross-sell). They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities

1. Strategic Leadership
   • Own and evolve the overall marketing strategy aligned with company goals.
   • Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
   • Create lifecycle campaigns to support upsell, cross-sell, and adoption.
2. Team Management
   • Lead and mentor a team of marketers (content, demand gen, design, etc.).
   • Maintain brand consistency using design tools like Canva.
   • Track and report campaign performance.
3. Campaign Planning & Execution
   • Run multi-channel campaigns (email, content, social media, paid ads, webinars).
   • Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
   • Align with CRM (like Salesforce) for customer engagement.
4. Cross-Functional Collaboration
   • Work with Customer Success to understand customer needs and gather feedback.
   • Work with Sales to align messaging and support revenue goals.
   • Work with Product to communicate new features and collect user stories/case studies.
5. Analytics & Optimization
   • Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
   • Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry: B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)