Product Marketing Manager

Matrix Comsec; Vadodara; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Generous Annual Leave

Canteen facility

Group Mediclaim Insurance

Job summary

Matrix Comsec in Vadodara is seeking a Product Marketing Manager to drive the market success of Physical Security solutions through strong positioning, GTM strategy, and effective product launches.

You will collaborate with Product Management, Sales, Marketing, Engineering, and Channel teams to maximize product adoption and market impact. This role demands strategic thinking, content development, and cross-functional leadership to deliver results.

Qualifications

• Own the end-to-end product marketing strategy and execution for assigned products and solutions.
• Define compelling product positioning, value propositions, messaging, and competitive differentiation.
• Develop and execute Go-to-Market (GTM) strategies, product launch plans, and commercialization initiatives.
• Drive successful product and feature launches in alignment with business goals and timelines.
• Enable Sales teams, Consultants, and Channel Partners through product training, sales enablement programs, and marketing collateral.
• Create high-impact customer presentations, product brochures, solution collateral, case studies, and other marketing content.
• Conduct market research, customer insights analysis, and competitive intelligence to identify market opportunities and product enhancements.
• Support demand generation and lead generation initiatives in collaboration with Marketing to drive business growth.
• Partner with Product Management, Engineering, Sales, Marketing, and Customer Success teams to accelerate product adoption, customer engagement, and market expansion.

Responsibilities

• Own the end-to-end product marketing strategy and execution for assigned products and solutions.
• Manage the Profit & Loss (P&L) of the assigned product portfolio to achieve business objectives.
• Define compelling product positioning, value propositions, messaging, and competitive differentiation.
• Develop and execute Go-to-Market (GTM) strategies, product launch plans, and commercialization initiatives.
• Drive successful product and feature launches in alignment with business goals and timelines.
• Enable Sales teams, Consultants, and Channel Partners through product training, sales enablement programs, and marketing collateral.
• Create high-impact customer presentations, product brochures, solution collateral, case studies, and other marketing content.
• Conduct market research, customer insights analysis, and competitive intelligence to identify market opportunities and product enhancements.
• Support demand generation and lead generation initiatives in collaboration with Marketing to drive business growth.
• Partner with Product Management, Engineering, Sales, Marketing, and Customer Success teams to accelerate product adoption, customer engagement, and market expansion.

Job description

We aspire to be world-leader in innovative telecom and security solutions by offering cutting-edge, high-performance telecom and security solutions to business customers.

Our Mission

Our Mission is simple. To prove that Indian engineers can design, develop, and manufacture world-class technology products for customers across the world, right from India. Join our team of like-minded engineers, applied researchers, and technocrats with the will, courage, and madness to achieve this mission!

Why work at Matrix

Matrix fully integrates software and hardware across its products. Engineers here collaborate more effectively to create solutions that solve real problems and make an impact. We are responsible for every nut, bolt, and line of code in our products!

Role : Product Marketing Manager

Function : Product Management

Role Summary

• The Product Marketing Manager (PMM) will be responsible for driving the market success of assigned Physical Security solutions by developing product positioning, messaging, Go-to-Market (GTM) strategy, product launches, sales enablement, and demand generation initiatives.
• The role requires close collaboration with Product Management, Sales, Marketing, Engineering, and Channel teams to maximize product adoption and market success.

Essential Responsibilities

• Own the end-to-end product marketing strategy and execution for assigned products and solutions.
• Manage the Profit & Loss (P&L) of the assigned product portfolio to achieve business objectives.
• Define compelling product positioning, value propositions, messaging, and competitive differentiation.
• Develop and execute Go-to-Market (GTM) strategies, product launch plans, and commercialization initiatives.
• Drive successful product and feature launches in alignment with business goals and timelines.
• Enable Sales teams, Consultants, and Channel Partners through product training, sales enablement programs, and marketing collateral.
• Create high-impact customer presentations, product brochures, solution collateral, case studies, and other marketing content.
• Conduct market research, customer insights analysis, and competitive intelligence to identify market opportunities and product enhancements.
• Support demand generation and lead generation initiatives in collaboration with Marketing to drive business growth.
• Partner with Product Management, Engineering, Sales, Marketing, and Customer Success teams to accelerate product adoption, customer engagement, and market expansion.

Skill Set & Competencies

• Product Marketing Strategy & Go-to-Market (GTM) Execution
• Product Positioning, Messaging & Value Proposition Development
• Product Launch Planning & Commercialization
• Market Research, Customer Insights & Competitive Intelligence
• Sales Enablement & Channel Partner Training
• Cross-Functional Stakeholder Management & Collaboration
• Customer Presentation & Marketing Collateral Development
• Strong Business Acumen with Analytical & Problem-Solving Skills
• Excellent Communication, Presentation & Influencing Skills
• Strategic Planning with Results-Oriented Execution

What do we offer you

• Opportunity to work for Indian Technology Company. You can contribute to the mission of making world class products, In India, for the world.
• Opportunity to remain rooted as an engineer, a designer, and a technologist while leading a large team.
• Opportunity to work on real time applications, live streaming projects and end to end product development life cycle.
• Opportunity to lead multiple projects based on Embedded, Linux, Windows, AI and Mobile Technologies.
• Opportunity to work on latest technologies like .NET Core, Angular 11/12, AI Technologies viz. Machine Learning, Deep Learning, Neural Networks and Computer Vision for Object detection and classification.
• Opportunity to be a part of the AGILE transformation journey and to progress your career to higher leadership profiles.
• Challenging, Encouraging and Rewarding environment to enrich your skills and expand your capabilities.
• Be a part of Multicultural, Gender unbiased, Merit driven team.
• Robust Rewards and Recognition program that encourages growth mindset.
• Competitive Salary with various other benefits.
• Five Days Working/ Flexi days.
• Leave Encashment As per Company’s Norms.
• Canteen facility on sharing basis.
• Generous Annual Leave : 27 days (PL+SL+CL) + 8 public holidays, holiday adjustments to convert weekends to long weekends.
• Group Mediclaim Insurance (for self + spouse + 2 kids + 2 parents), Accident Insurance (Employee) - Premium paid by the Company.