Product Marketing Manager

Mployee.me; Pune District; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

Siemens Digital Industries Software in Pune, India, is seeking a product marketing professional to shape go-to-market strategies and drive market adoption. You will translate complex software capabilities into clear customer value and collaborate with product, sales, and marketing teams to deliver impactful launches.

The role requires leading messaging, creating compelling presentations, and leveraging AI-assisted approaches to enhance marketing workflows.

Qualifications

• 3-5+ years in product marketing or related B2B tech role.
• Experience building go-to-market plans and product launches.
• Able to translate technical capabilities into customer value.
• Strong PowerPoint and MS 365 skills; creating professional materials.
• Excellent English communication.
• Ability to manage multiple priorities independently.

Responsibilities

• Develop and execute GTM plans aligning product priorities with market needs.
• Create clear positioning and messaging translating capabilities into customer value.
• Partner with product and marketing to launch new features.
• Produce compelling sales narratives and presentations.
• Develop customer-facing content to support GTM priorities.
• Monitor market and competitive insights to refine strategy.
• Collaborate across product, sales, marketing, and SMEs.
• Apply AI to improve marketing workflows.

Skills

Go-to-Market

Positioning

PowerPoint

English fluency

Project management

Cross-functional

Distributed team

AI in marketing

Tools

Microsoft 365

Job description

Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many products we use every day are conceived and manufactured using our Product Lifecycle Management (PLM) software.

About Us

We're growing our Product GTM team within Siemens Digital Industries Software's Lifecycle Collaboration Software business. Our team connects product strategy with the market, helping customers understand the value of our solutions and equipping sales and marketing teams to communicate that value effectively.

About You

• Customer-Value Focused: You can translate software capabilities into clear customer challenges, outcomes, and business value.
• Strategic and Hands-On: You enjoy developing the go-to-market approach and creating the messaging, content, presentations, and enablement needed to execute it.
• Proactive and Self-Directed: You are comfortable working independently as part of a globally distributed team. You take initiative, seek out the people and information you need, ask questions when something is unclear, and proactively engage colleagues to keep work moving.
• Strong Visual Communicator: You can organize complex information and turn it into clear, compelling, and visually effective presentations.
• Technology Curious: You enjoy learning complex software and can quickly understand enough of the technology to communicate why it matters.
• Collaborative: You build productive relationships across product management, sales, marketing, and other teams.
• Organized and Adaptable: You can manage multiple product areas and priorities while keeping work aligned with broader business objectives.
• AI-Forward: You actively explore how AI can improve research, content development, competitive analysis, and other product marketing workflows.
• Globally Minded: You are comfortable working across cultures and time zones and can build strong relationships with colleagues around the world.

Responsibilities

• Go-to-Market Strategy and Execution: Develop and execute go-to-market plans for assigned product and solution areas, connecting product priorities with customer needs and market opportunities.
• Positioning and Messaging: Develop clear, differentiated positioning and messaging that translates product capabilities into customer value.
• Product Launches and Releases: Partner with product management and broader marketing teams to bring new capabilities, products, and releases to market.
• Sales Enablement: Create product narratives, presentations, competitive guidance, and other resources that help sales teams confidently engage customers.
• Presentation Development: Build clear, professional, and visually effective PowerPoint presentations for sales, customer, and internal audiences.
• Content Development: Develop and contribute to customer-facing content that communicates product value and supports key GTM priorities.
• Market and Competitive Insights: Monitor relevant market, customer, and competitive developments and use those insights to strengthen positioning and GTM plans.
• Cross-Functional Collaboration: Proactively build relationships with product managers, sales, marketing, and subject-matter experts to obtain information, align priorities, and coordinate execution.
• GTM Performance: Help define and monitor the effectiveness of GTM activities and use those insights to continuously improve plans and execution.
• AI-Enabled Marketing: Apply AI tools and emerging approaches to improve the quality, speed, and scalability of product marketing work.

Requirements

• 3-5+ years of experience in product marketing, product management, market management, solution marketing, or a related B2B technology role.
• Experience developing positioning, messaging, go-to-market plans, sales enablement, or product launch programs.
• Strong ability to translate technical product capabilities into clear customer and business value.
• Strong proficiency with Microsoft 365 applications, particularly PowerPoint, with a demonstrated ability to develop clear, professional presentations and marketing or sales materials.
• Excellent written and verbal communication skills in English.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Demonstrated ability to work independently, take initiative, proactively seek information, and build relationships in a distributed global organization.
• Experience collaborating across product, sales, and marketing organizations.
• Ability and willingness to maintain regular working-hour overlap with U.S.-based colleagues, as appropriate for team collaboration and business needs.
• Ability to work in-office at Siemens in Pune, India, while collaborating effectively with a global team. This is not a remote role.
• Experience in enterprise software, PLM, supply chain, manufacturing, or industrial software is preferred but not required.

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software. A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday