Product Marketing Manager

Intuitive; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Intuitive India seeks an experienced Product Marketing Manager to drive adoption of its diversified portfolio of platform, instruments, and digital technologies in India. You will lead go-to-market plans, pricing, and lifecycle management, partnering with Global and Asia-Regional teams to ensure successful launches and market impact.

Based at Intuitive India Headquarters in Bengaluru, you will engage surgeons, clinical teams, and payors to translate insights into market strategy, while shaping

Qualifications

• 10+ years of professional experience, including 5+ years in product marketing/management or technical sales within medical devices.
• Strong relationships and ability to influence across sales, clinical, regulatory, and regional teams.
• Proven leadership of multi-stakeholder initiatives and successful launches of complex medical device products in India.

Responsibilities

• Lead Advanced Technology Product Management from regulatory clearance to full commercial launch.
• Shape pricing, positioning, and lifecycle management in collaboration with Global & Asia-Regional teams.
• Develop value-driven messaging backed by clinical and economic evidence for India.
• Collaborate with regional partners to refine positioning, claims, and field readiness.
• Engage with surgeons, KOLs, and clinical teams to translate customer insights into market strategy.

Skills

Product marketing

Medical devices

Launch planning

Data analysis

Executive communication

Cross-functional leadership

Market research

Education

Bachelor's in Business/Engineering/Healthcare/Life Sciences

MBA (preferred)

Tools

Tableau

Salesforce

MS Office

Job description

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

We are looking for a Product Marketing Manager to drive the adoption of Intuitive's diversified portfolio of platform, instruments and digital technologies in India.

This role is built for a product leader who is energized by complexity, grounded in clinical understanding, and passionate about enabling surgeons to deliver better outcomes. You will be at the center of India's rapidly transforming surgical landscape, shaping how advanced technologies are introduced, adopted, and scaled across the country.

As part of a mission-driven, cross-functional team, you will bring together insights, data, clinical expertise, and business strategy to accelerate the impact of da Vinci technologies in one of our most important growth markets.

1. Lead Advanced Technology Product Management

• Bring breakthrough technologies to market—from regulatory clearance through full commercial launch.
• Build and execute go-to-market plans in partnership with Global and Asia-Regional teams.
• Manage the full product lifecycle: pricing, positioning, supply planning, and discontinuation.
• Translate customer needs into in-market solutions, leveraging insights from surgeons, KOLs, OR teams, reprocessing teams, and payors.
• Deliver value-driven product messaging through robust, data-backed validation tools.

2. Shape Product Performance with Strong Business & Market Analysis

• Conduct opportunity assessments, demand forecasting, and pricing strategy with Finance.
• Integrate voice-of-customer insights into the product roadmap.
• Monitor product adoption, performance, and utilization to drive continuous improvement.
• Build pricing models that balance customer needs, market conditions, and business outcomes.

3. Execute High-Impact Product Launches

• Collaborate with regional partners to refine positioning, claims, and messaging.
• Ensure field readiness through coordinated rollout plans.
• Build and leverage value measurement tools tailored for India.
• Track post-launch engagement and elevate insights back into the product ecosystem.

4. Be the Voice of the Customer & the Clinical Expert

• Serve as the bridge between product teams, sales, and the clinical environment.
• Develop deep clinical relevance by:
  • Observing robotic and laparoscopic procedures
  • Engaging regularly with surgeon champions
  • Leveraging Intuitive's internal clinical and R&D expertise
• Conduct market research, competitive analysis, and field studies to inform both near-term priorities and long-term strategy.
• Contribute to global product roadmap discussions, building business cases and driving cross-functional alignment.

5. Quantify the Value (QTI)

• Build clinical, economic, and operational value stories that articulate the impact of da Vinci technologies.
• Validate evidence with epicenters, reference sites, KOLs, and proctors.
• Analyze competitive dynamics and translate findings into strategic recommendations.

6. Engage Surgical Societies & Clinical Ecosystem Partners

• Strengthen Intuitive's presence in national clinical societies and academic platforms.
• Enable society-led robotic education, evidence generation, and guideline influence.
• Establish strategic relationships with society leaders, elevating Intuitive as a trusted partner in shaping the future of surgical care.

Qualifications

• 10+ years of professional experience, including 5+ years in product marketing/management or technical sales within medical devices.
• Strong relationship-building skills with the ability to influence across sales, clinical, regulatory, and regional teams.
• Proven leadership of multi-stakeholder initiatives in complex environments.
• Strong wing-to-wing experience with launching complex medical device products in India - leadership experience across all aspects of launch planning and execution
• Deep, hands-on data analysis skills with a demonstrated ability to use data to develop market and product insights, inform decision-making and tailor product messaging
• Excellent communication skills and executive presence, with experience engaging senior clinicians.
• High learning agility, comfort with ambiguity, and a bias for action.
• Strong analytical skills with proficiency in MS Office; experience with Tableau and Salesforce is a plus.
• Familiar with qualitative and quantitative market research methods. Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles.
• Experience in high-growth, innovation-driven organizations.
• Ability to navigate unique, complex challenges requiring independent judgment and strategic thinking.

Education

• Bachelor's degree in Business, Engineering, Healthcare, Life Sciences, or related discipline (required).
• MBA or advanced degree from a Tier-1 institution preferred

Working Style

• Comfortable working in operating rooms and clinical/surgical environment.
• Willingness to travel up to 30%, including international travel.
• Position based at Intuitive India Headquarters – Bengaluru.

Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

U.S. Export Controls Disclaimer:In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan ("TCP") (note: typically adds 2 weeks to the hiring process).

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.

This position may be filled at a different job level than listed here depending

business need and/or on the selected candidate’s experience, knowledge and skills.

Compensation will be based primarily on the job level at which the role is filled and the

candidate’s qualifications, consistent with applicable law.

• Global Job Level (HCM): Professional 4 (11)