Product Marketing Manager

DevRev; Bengaluru; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

DevRev in Bengaluru is seeking a Product Marketing Manager to translate compelling narratives into measurable go-to-market activities. You will own the go-to-market strategy, write messaging, drive launches, and analyze results across self-serve and enterprise audiences.

You’ll partner with product, design, sales, and demand gen, building a strong measurement framework and a clear competitive narrative. This role demands hands-on execution and a hacker mentality to ship fast.

Qualifications

• 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
• Strong track record of customer-facing content, campaigns, or messaging with measurable outcomes.
• Experience owning end-to-end product launches and marketing campaigns.
• Comfort with analytics, CRM, and marketing automation tools (e.g., HubSpot).
• Strong cross-functional collaboration, prioritization, and program management.
• Background in, or strong interest in, AI-powered products.

Responsibilities

• Lead go-to-market strategy and execution for launches and feature releases.
• Define positioning, messaging, and differentiation across segments.
• Build a measurement framework to track pipeline, sign-ups, activation, adoption, and win rate.
• Own the competitive narrative and create battlecards for field use.
• Collaborate with product and engineering to shape roadmap priorities through customer and competitive insight.
• Support sales enablement with pitches, competitive messaging, demos with objection handling, and case studies.
• Write clear messaging and present strategy to senior stakeholders.

Skills

Product marketing

Growth marketing

Developer marketing

Analytics

Tools

HubSpot

Job description

At DevRev, we're building the future of work with Computer - your AI teammate. Unlike traditional tools, Computer unifies all your data sources, tools, and workflows into a single AI-ready platform, giving employees real-time insights, proactive suggestions, and powerful agentic actions. It extends your existing software with AI-native apps and agents that work alongside your teams and customers - updating workflows, coordinating across teams, and eliminating repetitive work. We call this Team Intelligence: human-AI collaboration that breaks down silos, brings people back together, and frees you to solve bigger problems. Backed by Khosla Ventures and Mayfield with $150M+ raised, DevRev is trusted by global companies across industries.

About the role

We're looking for a Product Marketing Manager to turn compelling narratives and hypotheses into measurable go-to-market activities: attracting technical professionals and buyers, and driving adoption of Computer across self-serve and enterprise audiences. You'll define how a product area is positioned and brought to market, own the go-to-market strategy, and execute it across segments. We expect you to build the engine while staying deeply in the work, writing the messaging, running the launch, and reading the results yourself.

What you'll do

• Lead go-to-market strategy and execution for launches and feature releases, owning the launch plan, ICP, value drivers, and coordination with product, design, sales, and demand gen.
• Define positioning, messaging, and differentiation across segments, from solo sign-ups to enterprise buyers.
• Build a measurement framework that gives clear visibility into expected outcomes and lets you track traction continuously: pipeline, sign-ups, activation, adoption, win rate.
• Own the competitive narrative for your area (against horizontal AI, legacy CX/EX tools, and build-it-yourself alternatives), translated into battlecards and objection handling the field can use.
• Partner with product and engineering to shape roadmap priorities through customer and competitive insight, and close the loop by feeding named asks from win/loss and customer calls back to leadership.
• Support sales enablement with pitch narratives, competitive messaging, demos with objection handling, and case studies.
• A clear, sharp writer. You can explain a complex feature in a subject line and hold a room with the strategy behind it.
• Strong at positioning: you look at a segment and a product moment and know which story will land, and you bring a point of view, not just execution against a brief.
• An experimenter. You develop and test hypotheses on channels, messaging, and value propositions, treat every launch as a test with a clear outcome you can read, and iterate fast.
• Someone who dives deep on the numbers. You track the KPIs that matter, understand what's moving and why, and turn the insight into the next action, not a deck that sits in a drive.
• Biased toward shipping and iterating quickly over long planning cycles.
• Able to build cross-functional trust and manage senior stakeholders without formal authority.
• You get energy from building from scratch, and have a hacker mentality.

What you'll bring

• 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
• A track record of customer-facing content, campaigns, or messaging you can speak to in detail and tie to measurable outcomes.
• Experience owning end-to-end product launches and marketing campaigns.
• Comfort with analytics, CRM, and marketing automation tools (e.g., "HubSpot") to drive decisions.
• Strong cross-functional collaboration, prioritization, and program management.
• Background in, or strong interest in, AI-powered products.

What sets you apart

• You use gen AI tools daily and ship content with them. You're in every new model the week it drops.
• Experience with A/B testing and customer research methodologies.
• A track record of leading successful product launches across multiple markets or segments.
• Experience working in matrixed, cross-functional organizations.
• Familiarity with product analytics, CRM, and marketing automation platforms.

How do we work?

Whatever your role, our values describe what we ask of each other.

Be a bridger

Look beyond your own role. Ask questions, share context and help others get unstuck. That may mean bringing the right people together or picking up a problem that doesn’t necessarily fit neatly into your job description.

Care loudly

We want your perspective, not just your agreement. Speak up when something isn’t working or someone needs support. Give honest feedback with respect for the person receiving it. Don’t let an uncomfortable conversation become an unspoken problem.

Own the outcome

Take responsibility for the result, not just your part in the process. Use AI to move the work forward, not to outsource your judgment. Make the call, check whether it worked and change course when it didn’t. If something goes wrong, own it and help fix it.

DevRev is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.