Product Marketing Manager

Facilio; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

A leading software development company is seeking a mid-senior level Product Marketing Manager to drive go-to-market strategies for its flagship product, Connected CMMS. This role requires 3-6 years of B2B SaaS marketing experience, strong skills in messaging, positioning, and competitive intelligence. You will collaborate closely with cross-functional teams to refine product messaging and ensure alignment with customer needs. The position involves hands-on execution and strategic initiative management in a fast-paced environment.

Qualifications

• 3-6 years of product marketing experience in a B2B SaaS environment.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication skills with a focus on clarity.

Responsibilities

• Own go-to-market execution for Connected CMMS.
• Translate product positioning into messaging for sales teams.
• Collaborate with Product, Sales, Solutions, and Demand Gen teams.

Skills

B2B SaaS product marketing experience

Messaging and positioning expertise

Competitive intelligence

GTM execution

Sales enablement

Program management skills

Excellent written and verbal communication

AI pragmatism

Job description

About the Company

Facilio is reimagining how properties are run across the globe. We empower some of the world’s largest buildings to optimize real‑time operations through a unified platform. By moving away from legacy systems, Facilio enables real‑time monitoring, predictive analytics, and streamlined workflows across diverse portfolios, including commercial, retail, and healthcare properties.

Role Overview

This product marketing role exists because Facilio’s flagship Connected CMMS has crossed an inflection point – 70+ enterprise customers, a strong differentiated positioning, and an expanding sales motion. The focus is on building systems that allow the product to scale globally.

Responsibilities

• Own go‑to‑market execution for Connected CMMS across regions and verticals.
• Translate Facilio’s differentiated positioning into clear, repeatable messaging that sales teams can confidently use.
• Partner with Product, Sales, Solutions, and Demand Gen to align roadmap to revenue.
• Maintain a birds‑eye view of how the product is sold and positioned, continuously refining for clarity and impact.
• Own the competitive intelligence practice for Connected CMMS, tracking incumbent and emerging competitors, including AI positioning.
• Translate competitive insights into sharper sales messaging, updated website and collateral positioning, and practical battlecards.
• Actively capture signals from sales calls, implementations, and customer conversations to keep market context fresh and relevant.
• Own the Connected CMMS messaging kit for sales and customer‑facing teams, driving consistency across pitches, decks, FAQs, and demos.
• Continuously iterate the elevator pitch based on real deal feedback.
• Run periodic enablement sessions, workshops, or bootcamps to ensure teams understand what to say and why it works.
• Own and continuously refine the Ideal Customer Profile (ICP) for Connected CMMS, comparing ICP assumptions against real pipeline and closed deals to remove ambiguity.
• Run and evolve the win/loss analysis program, using interviews and sales inputs, feeding insights back into GTM strategy, messaging, and enablement.
• Partner with Demand Gen and Digital to tell compelling stories that build demand for Connected CMMS and position Facilio as a forward‑looking leader, especially as AI becomes central.
• Use AI internally to improve PMM execution and systems by synthesizing customer and deal insights, spotting patterns, and reducing manual overhead in research and documentation.
• Help product position Facilio’s AI capabilities within the CMMS market, grounding narratives in real customer value.

Qualifications

• 3‑6 years of B2B SaaS product marketing experience, preferably in enterprise or platform products.
• Strong experience across messaging, positioning, competitive intelligence, GTM execution, and sales enablement.
• Proven ability to balance strategy and hands‑on execution.
• High agency – moving problems forward without waiting for perfect inputs.
• Strong program management skills – driving complex cross‑functional initiatives to completion.
• Excellent written and verbal communication skills; caring deeply about clarity and documentation.
• Comfortable working closely with Sales and customers, using real‑world feedback to refine GTM.
• Curious and pragmatic about AI – seeing it as a leverage tool, not just a feature trend.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Software Development