Product Manager-I/II

Lokal App; Bengaluru; On-site; INR 2,200,000 - 3,600,000; Full time

Job summary

Lokal is hiring a Product Manager to lead pricing, growth, and platform strategy across our local apps in Bengaluru. You will work with design, engineering, analytics, and marketing to scale products, improve retention, and drive revenue.

You’ll own roadmap development, run pricing experiments, optimize payments, and collaborate across teams to unlock new acquisition channels while ensuring a seamless user experience for tier-2/3 markets in India.

Responsibilities

• Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers.
• Own and enhance payment systems by improving payment success metrics and optimizing gateway integrations.
• Design and run pricing experiments including default and cohort-based pricing and discounts.
• Collaborate with Marketing to unlock and scale new acquisition channels.
• Strengthen trust by defining and improving profile verification workflows and support processes.
• Partner with design, engineering, analytics, and business teams to execute and iterate on solutions.
• Own the product roadmap and prioritize initiatives by impact and user needs.
• Conduct market research to stay ahead of industry trends.
• Develop retention strategies to increase repeat revenue and engagement.
• Analyze user behavior and implement gamification to boost motivation.

Skills

Product management

Data analysis

Cross-functional collaboration

Pricing strategy

Growth mindset

Job description

About Lokal :

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using

the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come

back every day; once there was a habit and trust, that same space could naturally grow into classifieds and,

eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds,

jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case

outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation

of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:

to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Role Overview : We are hiring a Product Manager to lead key initiatives. You'll own high-impact projects across pricing, growth, user retention, expansion, and platform strategy—working closely with cross-functional teams to scale Products at Lokal.

Responsibilities :

• Drive product strategy to maximize conversion and retention through data-driven analysis of supply-side levers and their business impact.
• Own and enhance payment systems by improving payment success metrics, optimizing payment gateway (PG) integrations, and elevating the overall checkout experience.
• Design and run pricing experiments including default pricing, cohort-based pricing, discounting models, and repeat-user strategies to optimize revenue growth.
• Collaborate with Marketing to unlock and scale new acquisition channels while continuously optimizing performance.
• Strengthen trust and user satisfaction by defining and improving profile verification workflows and customer support processes.
• Partner cross-functionally with design, engineering, analytics, and business teams to execute, measure, and iterate on impactful solutions.
• Own the product roadmap, prioritizing initiatives based on business impact and user needs.
• Conduct market research to stay ahead of industry trends and incorporate insights into product strategy.
• Develop retention strategies to increase repeat revenue and long-term user engagement.
• Analyze user behavior and implement gamification mechanics to enhance user motivation and platform