Performance Marketing Specialist

Lokal; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Lokal is seeking a Performance Marketing Specialist to own end-to-end paid acquisition across its product ecosystem. You will drive user growth, optimize campaigns, and identify new channels, collaborating with product, sales, and design teams to maintain strong unit economics.

Join a fast-moving startup at Lokal where local-language focus and Bharat-centric growth shape scalable opportunities. You will shape marketing funnels, test ideas, and report on performance while advancing career growth.

Qualifications

• 1–2 years of experience in Performance Marketing or Growth Marketing.
• Hands-on expertise with Meta Ads Manager and Google Ads.
• Strong understanding of attribution, tracking and analytics.
• Experience optimizing campaigns for ROAS and CAC.
• Excellent analytical skills and stakeholder management.

Responsibilities

• Own lead generation and user acquisition targets across Lokal's products.
• Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and other paid platforms.
• Identify, experiment with, and scale new customer acquisition channels.
• Continuously optimize ROAS, CAC, CPL, CPA, CTR, and conversions.
• Analyze campaign performance, cohorts, and funnel metrics.
• Design and execute A/B tests for creatives, audiences, landing pages, messaging, and bidding.
• Partner with Product teams to improve user behavior insights.
• Build dashboards and performance reports translating data into decisions.
• Collaborate with Sales and Operations to improve lead quality.
• Stay updated on industry trends and new growth channels.

Skills

Performance Marketing

Growth Marketing

Campaign Optimization

Data Analysis

A/B Testing

Tools

Meta Ads Manager

Google Ads

Looker Studio

Excel

Google Sheets

Job description

Role: Performance Marketing Specialist

Work Location - Bangalore - Onsite

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:

To connect Tier-2/3+ India to the knowledge, opportunities, tools and experts they've always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (LokalMatrimony)
• Agri Consulting - farmer-first advisory in local languages (AgriLokal)
• Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, SahiJobs)
• Social & Community - Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services - early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into: a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About the Role

As a Performance Marketing Specialist, you'll own end-to-end paid acquisition and play a key role in driving user growth across Lokal's product ecosystem. You'll be responsible for scaling campaigns, improving marketing efficiency, and identifying new growth opportunities through experimentation and data-driven decision-making.

Working closely with Product, Business, Sales, and Design teams, you'll optimize the entire acquisition funnel—from ad creatives to landing pages to maximize growth while maintaining strong unit economics.

What You'll Do

• Own lead generation and user acquisition targets across Lokal's products
• Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and other paid acquisition platforms
• Identify, experiment with, and scale new customer acquisition channels
• Continuously optimize ROAS, CAC, CPL, CPA, CTR, and conversion rates through rigorous testing
• Analyze campaign performance, customer cohorts, and funnel metrics to uncover growth opportunities
• Design and execute A/B tests for creatives, audiences, landing pages, messaging, and bidding strategies
• Partner with Product teams to recommend improvements based on user behavior, lead quality, and campaign insights
• Build dashboards and performance reports that translate marketing data into actionable business decisions
• Collaborate with Sales and Operations teams to improve lead quality and end-to-end conversion
• Stay updated on industry trends, platform changes, and emerging growth channels

What We're Looking For

• 1-2 years of experience in Performance Marketing or Growth Marketing
• Hands‑on expertise in Meta Ads Manager and Google Ads
• Strong understanding of attribution, conversion tracking, analytics, and marketing funnels
• Experience optimizing campaigns for ROAS, CAC, CPL, CPA, and revenue growth
• Strong analytical skills with the ability to derive actionable insights from data
• Comfortable working with Excel, Google Sheets, Looker Studio, or similar reporting tools
• Excellent problem‑solving and stakeholder management skills
• Ability to work independently in a fast‑moving startup environment with a strong ownership mindset

Why Join Lokal?

• Build products that impact millions of users across Bharat
• Own high-impact growth initiatives with end-to-end responsibility
• Work alongside experienced founders and cross‑functional teams in a fast‑paced startup
• Experiment, innovate, and see your ideas translate into measurable business outcomes
• Competitive compensation, rapid learning, and significant career growth opportunities