Product Manager - Anti Infectives

Alkem Laboratories; Mumbai Suburban; On-site; INR 10,00,000 - 15,00,000; Full time

Job summary

A leading pharmaceutical company in Mumbai is seeking an experienced brand manager. The ideal candidate should have 8 to 10 years in PMT, with a B.Pharm and MBA. Responsibilities include developing marketing strategies, monitoring performance, and managing budgets. This role is critical in ensuring brand success and requires strong leadership skills.

Qualifications

• Minimum 8 to 10 years of relevant PMT experience.

Responsibilities

• Proactively develop marketing and promotional mix.
• Monitor business performance and external environment.
• Liaise with external agencies for brand initiatives.
• Manage budgets for the brand.
• Create operational plans for brand lifecycle.
• Understand marketing principles and NP4 process.
• Develop customer insights through market understanding.
• Support and build a team to achieve goals.
• Act as brand champion to create enthusiasm.

Education

B.Pharm

MBA

Job description

Role & Responsibilities

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs
• Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
• Liaison with external agencies to deliver initiatives for the brand
• Accurate management of budgets for the brand
• Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Alkem and take full accountability for the brand and delivery of all programs related to it
• Understanding and use of marketing principles and NP4 process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build a team to achieve team goals Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies

Experience - Minimum 8 to 10 years of relevant PMT experience

Education Qualification - B.Pharm + MBA