Product Analyst

HDFC securities; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

HDFC Securities is seeking a product analytics specialist to drive funnel insights for InvestRight and HDFC Sky. You will analyze journeys from first visit to activation, build reliable funnel views, and translate data into prioritized product changes that product managers can act on.

You will partner with product, engineering and marketing to instrument events, maintain dashboards and support experimentation with clear metrics. 3–5 years of experience and strong SQL are required.

Qualifications

• 3–5 years in product analytics or data analytics for consumer digital products.
• Strong SQL and ability to query large, messy datasets.
• Experience with BI tools and product analytics platforms (event/funnel instrumentation).

Responsibilities

• Journey analysis across InvestRight, HDFC Sky and KYC/onboarding products from first visit to activation.
• Build and maintain funnel views for acquisition, onboarding and activation; ensure reliable data.
• Identify where customers drop off, size opportunities, and translate findings into actionable recommendations.
• Profile customers by cohorts and surface behavior patterns and anomalies early.
• Define data cuts and MIS; build and retire dashboards as needed for the product team.
• Support experiment design; define success metrics and interpret results honestly.
• Collaborate with product managers, engineering, marketing and data teams to instrument data and close the loop between insight and change.

Skills

SQL

Analytical mindset

Communication of findings

Funnel analysis

Experimentation

Tools

Tableau

Power BI

CleverTap

Mixpanel

GA4

Job description

Andheri MIDC, Mumbai |3–5 years experience | Individual contributor

ABOUT THE ROLE

HDFC Securities runs two broking platforms — HDFC Sky, our mobile-first discount broking app, and InvestRight, our full-service platform — along with the KYC and onboarding journeys that feed both. Millions of customer actions flow through these every month. This role exists to make sense of them.

You will be the analytical engine behind the product team: tracking funnels, finding where and why customers drop off, surfacing behaviour patterns and anomalies, and turning all of it into specific, prioritised recommendations that product managers can act on. This is an individual contributor role with direct influence on what gets built.

WHAT YOU WILL DO

• Journey analysis: Analyse customer journeys end to end across InvestRight, HDFC Sky and the KYC / onboarding products — from first visit through account opening to first trade and early activation.
• Funnel tracking: Build and maintain funnel views for acquisition, onboarding and activation. Monitor conversion and drop-off at every step, and keep the numbers reliable enough for leadership to act on.
• Opportunity identification: Identify where the product is losing customers or leaving value on the table, size the opportunity, and translate the finding into a clear recommendation with an expected impact.
• Behaviour patterns and anomalies: Segment and profile customers to surface how different cohorts actually behave — not how we assume they behave — and flag anomalies, sudden breaks in trend and data quality issues early.
• Reporting and dashboards: Define the right data cuts and MIS for the product team, build dashboards that get used, and retire the ones that do not.
• Experimentation: Support experiment design, define success metrics up front, and read results honestly — including when the result is that nothing moved.
• Partnership: Work closely with product managers, engineering, marketing and the data team to get the right instrumentation in place and to close the loop between insight and shipped change.

WHAT WE ARE LOOKING FOR

• 3–5 years in a product analytics, business analytics or data analytics role, ideally on a high-volume consumer digital product.
• Strong SQL — this is a must. You should be comfortable writing your own queries against large, messy datasets without waiting on someone else.
• Hands-on with BI tools (Tableau, Power BI or equivalent) and with product analytics platforms (CleverTap, Mixpanel, GA4 or similar), including event and funnel instrumentation.
• Genuine analytical curiosity — the instinct to keep asking why a number moved until you reach the actual cause, rather than stopping at the first plausible explanation.
• The ability to communicate findings simply and persuasively to product and business stakeholders, and to say clearly what should be done about them.
• High ownership and comfort working with ambiguity and incomplete data.

GOOD TO HAVE

• Experience in broking, wealth management or capital markets, or familiarity with trading and demat journeys.
• Python or R for deeper analysis, cohort modelling or automation.
• Exposure to KYC / regulated onboarding funnels or CDP and lifecycle marketing data.

Location: Andheri MIDC, Mumbai. This is an in-office role.