Principal Product Marketing Manager at Lokalise

Feedinkoo: Remote Jobs; India; On-site; INR 9,578,544 - 12,452,107; Full time

Benefits offered by this job

Competitive salary and employee stock options plan

Fully remote and flexible working hours

Co-working budget

Flexible vacation policy

Equipment budget to set up your home office

Learning & Development program

Health insurance

Wellness benefits

Team events and atmosphere

Job summary

Feedinkoo is seeking a Principal Product Marketing Manager to lead go-to-market initiatives while collaborating with product managers and stakeholders in various departments. This fully remote role requires a keen understanding of customer needs and the ability to craft impactful product marketing assets.

Ideal candidates will possess over 5 years of experience in B2B SaaS marketing, excellent communication skills, and a knack for leading strategic initiatives. Attractive benefits include a competitive salary, flexible hours, and a comprehensive health insurance package.

Qualifications

• 5+ years of senior product marketing experience in B2B SaaS.
• Experience leading B2B GTM strategy for multiple products.
• Excellent written and verbal communication skills.

Responsibilities

• Evolve our Positioning Strategy and influence our Messaging.
• Regularly collaborate with stakeholders to build go-to-market strategies.
• Define goals and coordinate product launches.

Skills

Senior product marketing experience

B2B SaaS marketing

Positioning and launching SaaS features

Communication skills

Interpersonal and collaboration skills

Organisational skills

Job description

Who Are We

At Lokalise, we make it easy and profitable for businesses to expand into new markets. Founded in 2017, our AI-powered translation and localization platform automates workflows, integrates with over 60 tools, and helps product teams launch multilingual products 10x faster and at 80% lower cost. Trusted by thousands of businesses across over 100 countries, Lokalise is empowering more than 25 million people worldwide to use diverse services in their native languages. Backed by a customer-loved support team, our platform seamlessly fits into your design and development processes, helping you scale effortlessly.

Location

While our company operates exclusively on a remote basis, you must reside and have the legal right to work in one of the following countries: the United Kingdom, Latvia, Spain, Germany, Denmark, Poland, Portugal, or Ireland.

About

We are looking for a Principal Product Marketing Manager to join our Marketing team and lead the go-to-market effort in a variety of initiatives in collaboration with Product Managers and other stakeholders, including Sales and Customer Experience.

You Will

• Evolve our Positioning Strategy and influence our Messaging.
• Have a deep understanding of the different customers’ and user personas’ needs and how we solve them to create impactful go-to-market plans for our product initiatives.
• Regularly collaborate with stakeholders from across the business, including product, marketing, sales, and other teams, to build and execute go-to-market strategies.
• Collaborate with creative teams to deliver compelling product marketing assets (such as landing pages, campaigns, and sales collaterals) that will be used across different teams, channels, and audiences.
• Define goals, coordinate product launches, and measure post-launch impact.
• Stay updated on market trends and the competitive landscape to identify opportunities and contribute to the product strategy and execution.
• Take an active role in coaching and upskilling other team members.

You Must Have

• 5+ years of senior product marketing experience in B2B SaaS.
• Know how to market complex products to both technical and non-technical buyers.
• Experience leading B2B GTM strategy for multiple products and designing compelling overarching stories.
• Expertise in product marketing tactics with the ability to demonstrate success in positioning and launching new SaaS features and products.
• Excellent written and verbal communication skills with customers and various levels of internal stakeholders, from senior leadership to individual members.
• Team player abilities with strong interpersonal and collaboration skills.
• Strong organisational and dependency management skills with great attention to detail, ensuring that plans are successfully executed in a timely manner.

It will be considered a significant advantage if you bring

Work experience in the Localisation industry

Our Benefits

• Competitive salary and employee stock options plan
• Fully remote and flexible working hours
• Co-working budget
• Flexible vacation policy
• Equipment budget to set up your home office
• Learning & Development program
• Health insurance
• Wellness benefitsGreat startup atmosphere, team spirit, and team events
• Medical insurance

We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of all gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.