Practice Development Manager, Ortho Kolkata
Align Technology, Inc.
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Job summary
Align Technology, Inc. in India is seeking a Practice Development Manager to support Kolkata-based doctors and APAC field operations, driving adoption of digital orthodontics and enhanced patient outcomes.
You will build trusted advisory relationships with practices, lead digital workflow integration, and guide customers from adoption to sustained growth, shaping the future of digital dentistry. This is a strategic, non-transactional role that blends healthcare insight with technology leadership.
Qualifications
- Experience in Medical Devices or Healthcare Technology is a plus.
- Exceptional relationship-building and consultative selling abilities.
Responsibilities
- Drive Territory Growth: Develop and execute strategic territory plans using customer insight, commercial data, and opportunity analysis; Grow existing customer partnerships while acquiring and activating new customers; Convert new and existing practices into advocates of digital orthodontics and clear aligner treatment; Identify high-potential opportunities and prioritize activities that drive sustainable business growth.
- Become a Strategic Business Partner: Build trusted, long-term partnerships with doctors and practice teams; Understand each customer's clinical, commercial, and patient-focused objectives; Act as a strategic advisor rather than a transactional seller; Help practices identify opportunities to enhance efficiency, adoption, profitability, and patient experience.
- Lead Value-Based Commercial Conversations: Conduct structured, consultative conversations that uncover explicit and unspoken customer needs; Demonstrate the commercial and clinical value of Align solutions; Differentiate Align through insight-led selling rather than price-based selling; Confidently navigate competitive environments and complex objections.
- Drive Digital Transformation: Champion the Align Digital Workflow (ADW) and associated digital technologies; Help practices integrate digital workflows into daily operations; Demonstrate how technology can improve predictability, efficiency, patient engagement, and treatment outcomes; Become a trusted advocate for innovation and digital adoption.
- Deliver Meaningful Customer Impact: Support clinicians in developing confidence and capability in clear aligner treatment; Share evidence-based recommendations and best practices; Help practices improve patient outcomes and treatment experiences; Enable long-term practice transformation through technology and partnership.
Job description
Department: Sales
Employment Type: Full Time
Location: APAC-India-Field based
Most sales roles focus on selling products. This role focuses on transforming businesses.
As a Practice Development Manager (PDM), you will help doctors and practices adopt new technologies, embrace digital workflows, expand treatment capabilities, and unlock growth opportunities that improve both practice performance and patient outcomes.
You will operate at the intersection of: Healthcare | Medical Technology | Digital Transformation | Business Consulting | Practice Growth | Customer Success | Commercial Leadership
This is not simply a territory sales role. It is an opportunity to influence how healthcare innovation is adopted and delivered every day.
At Align, you are not just responsible for driving revenue. You are responsible for helping customers transform how they work. You will become a trusted advisor to doctors and practice teams, helping them improve clinical confidence, streamline workflows, elevate patient experiences, and grow sustainable businesses.
Align's digital ecosystem integrates advanced software, AI and machine learning, digital imaging, visualization, biomechanics, and material science to deliver industry-leading solutions worldwide.
India represents one of the most exciting opportunities within Align's global growth journey. As Align continues to expand its commercial presence, digital capability, and operational footprint in India, you will have the opportunity to contribute to a business that is shaping the future of healthcare technology in one of the world's most dynamic markets.
- Develop and execute strategic territory plans using customer insight, commercial data, and opportunity analysis.
- Grow existing customer partnerships while acquiring and activating new customers.
- Convert new and existing practices into advocates of digital orthodontics and clear aligner treatment.
- Identify high-potential opportunities and prioritize activities that drive sustainable business growth.
- Build trusted, long-term partnerships with doctors and practice teams.
- Understand each customer's clinical, commercial, and patient-focused objectives.
- Act as a strategic advisor rather than a transactional seller.
- Help practices identify opportunities to enhance efficiency, adoption, profitability, and patient experience.
- Conduct structured, consultative conversations that uncover explicit and unspoken customer needs.
- Demonstrate the commercial and clinical value of Align solutions.
- Differentiate Align through insight-led selling rather than price-based selling.
- Confidently navigate competitive environments and complex objections.
- Champion the Align Digital Workflow (ADW) and associated digital technologies.
- Help practices integrate digital workflows into daily operations.
- Demonstrate how technology can improve predictability, efficiency, patient engagement, and treatment outcomes.
- Become a trusted advocate for innovation and digital adoption.
- Support clinicians in developing confidence and capability in clear aligner treatment.
- Share evidence-based recommendations and best practices.
- Help practices improve patient outcomes and treatment experiences.
- Enable long-term practice transformation through technology and partnership.
The strongest PDMs are:
- Growth Builders | They see opportunities where others see obstacles.
- Strategic Thinkers | They manage territories like businesses.
- Trusted Advisors | They earn credibility with customers through insight and partnership.
- Digital Advocates | They help customers embrace new technologies and ways of working.
- Category Creators | They help shape the future of digital dentistry by expanding adoption and influencing change.
We would love to hear from professionals with experience in: Medical Devices | Healthcare Technology | Diagnostics | Capital Equipment | Dental Technologies | Orthodontics | Healthcare Solutions | Complex Consultative Sales
You will thrive in this role if you are: Commercially sharp and growth oriented | Highly customer focused | Curious and quick to learn | Resilient in competitive environments | Strong at relationship building | Passionate about technology and innovation | Motivated by business transformation rather than transactional selling
Many candidates initially view digital dentistry as a niche category. We see it differently.
While the category is specialized, the capabilities you build are broad and highly transferable. As a Practice Development Manager, you will develop expertise in strategic selling, customer transformation, digital adoption, territory leadership, commercial strategy, and market development.
Success in this role means:
- Building a healthy, high-performing territory
- Expanding customer adoption of clear aligner treatment
- Accelerating digital workflow adoption
- Strengthening doctor and practice partnershipsTurning customer insight into business growth
- Helping practices improve outcomes for patients and teams alike
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