Power BI Developer

WPP Production India [Marketing Operations Studios]; Gurugram District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

WPP Production India [Marketing Operations Studios] seeks a data analytics professional to manage end-to-end marketing data, maintain dashboards, and translate campaigns into measurable insights. You will partner with global stakeholders to define requirements and deliver data-driven reporting solutions.

The role requires strong technical skills (Power BI, SQL, Azure, SSAS) and the ability to drive data quality and governance in a fast-paced, 24x7 global environment.

Qualifications

• Experience in data analytics, reporting, and insights generation.
• Ability to translate business questions into analytical requirements.
• Strong data quality, governance, and documentation practices.

Responsibilities

• Manage, track, and report end-to-end marketing campaign data and performance metrics.
• Maintain and enhance dashboards with clear KPI definitions.
• Identify trends in large datasets and provide actionable insights.
• Collaborate with CMOs, BGs, and Corporate teams to define requirements.
• Translate campaign strategies into measurable data models and instrumentation.
• Design and implement data models for analytics and reporting.
• Own data quality, acquisition, and compliance with privacy teams.
• Develop data-driven insights to improve campaign effectiveness and strategy.
• Monitor large datasets for accuracy, standardization, and accessibility.
• Stay updated on analytics tools, technologies, and best practices.

Skills

Data & Analytics

Technical Stack

Analytical Skills

Impact & Insight

Project Management

Client & Stakeholder

Requirements

Global Operations

Tools

Power BI

Microsoft Fabric

SQL

Azure

SSAS

Advanced Excel

Job description

• Manage, track, and report end-to-end marketing campaign data and performance metrics.
• Maintain and enhance existing dashboards, ensuring KPI definitions are clear and consistent.
• Identify, analyze, and interpret trends or patterns in large, complex datasets.
• Collaborate with cross-functional stakeholders (CMO, BGs, Corporate teams) to define requirements and deliver custom reporting solutions.
• Partner with marketers to translate campaign strategies into measurable data models and tool instrumentation.
• Design and implement data models for analytics and reporting.
• Execute and maintain data quality, acquisition, and compliance processes in collaboration with legal and privacy teams.
• Develop data-driven insights to improve marketing campaign effectiveness and overall strategy.
• Monitor and optimize large datasets to ensure data accuracy, standardization, and accessibility.
• Stay current with new tools, technologies, and best practices in analytics and marketing insights.

What will you need?

Must have skills

• Data & Analytics - Extensive hands-on experience in data analytics, reporting, and insights generation.
• Technical Stack - Expertise in Power BI, Microsoft Fabric, SQL, Azure, SSAS, and advanced Excel (SharePoint knowledge a plus).
• Analytical Skills - Advanced analytical and problem-solving skills with meticulous attention to detail.
• Impact & Insight - Proven ability to translate complex data into clear, actionable insights and effective visualizations.
• Project Management - Excellent organizational skills and proven project management capabilities.
• Client & Stakeholder - Strong collaboration and cross-functional engagement skills with internal and external stakeholders.
• Requirements - Skilled in client consultation, requirements elicitation, and formal documentation.
• Global Operations - Willingness and flexibility to work in a 24x7 global environment across time zones to support business continuity.

Good to have skills

• Marketing Systems - Experience with marketing data platforms and Customer Relationship Management (CRM) systems.
• Data Architecture - Familiarity with data governance frameworks and data modeling principles.
• Workflow Automation - Exposure to Power Apps or Power Automate for business process automation.
• Campaign Analysis - Experience in marketing attribution models and campaign performance tracking.