Pouring Pounds India Private Limited Hiring For Junior Graphic Designer at Delhi

Job Description

CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon, Flipkart, Ajio, Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari, Ratan Tata, and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate, we are on track to be India’s next unicorn.

Role Specifics – Day in the Life

Responsible for CashKaro’s Design Language (on every platform). The core ownership areas will be:

1. Design Consistency: Work with the team to create templates for different types of creative assets, and maintain design language consistency at all times (creative assets include but are not restricted to App Banners, Mailers, Landing Pages, Social Media Creatives, Performance Ads, etc).
2. Functionality: Ensure every creative asset meets its functional (readability, brand visibility, visual appeal, etc.) and performance objectives (Engagement, Reach, Conversion, etc).
3. Quality Check: Maintain a close check on everyday creative assets on all platforms for quality assurance.
4. Implement Design with Marketing Thinking: Conceptualise, oversee, and manage the overall design requirements across the company based on marketing objectives. From initial pitch to post, steer the thinking for the brand through all digital communication channels.
5. Design Thinking – Landing Pages: Create functional as well as visually appealing landing pages that cater to marketing objectives. CashKaro advertises several brands to its users; any landing page must showcase good reasoning through design and convince users to choose shopping a particular brand/product via CashKaro.
6. Team Management: Own building a robust team that delivers creative assets at the highest quality. Create processes that decrease the TAT and increase efficiency. Actively participate in the growth & upskilling of each individual in the team and instill team culture. Manage daily briefs from different marketing teams of the company. Create cross-department processes to help each team reach the highest efficiency & quality creative assets.
7. Innovation: Help the brand evolve in its visual identity over the years, keeping in mind the mission & vision of the company. Constantly bring new ideas to the table that will help achieve brand & performance objectives. Bring new ways and formats of designs that will put CashKaro on a pedestal of great design amongst the Indian audience (E.g.: 3D, GIFs, Interactive posts/ads, typography, interactive landing pages, etc).

HOW TO ASSESS

1. Examples of such creatives from current/previous organisations.
2. Ideas shared by candidate during interview.

Must have skills

1. Demonstrate real craft for design: The candidate should have mastered creating & maintaining a Brand Design Language, possess knowledge of all design tools & software, and showcase talent in all kinds of design – Typography, Minimalism, 3D, UI, etc. Proven record of having created splendid creative assets for brands.
2. Showcase proper leadership skills: The candidate should be able to manage & balance the team’s individual workload, maintain efficient processes to increase quality & decrease TAT, mentor every team member, and map their growth trajectory.
3. Culture fit: The candidate should be able to create a motivating environment within the team and with other teams in the company, interact and brainstorm with other team leads to solve user problems for the company, and understand the importance of work-life balance while maintaining a positive & productive work environment.