PG India - Senior Executive

Publicis Groupe ANZ; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

MSL, Publicis Groupe’s Public Relations firm, is seeking a senior-level PR professional in Mumbai with 4–6 years of experience in entertainment, media, OTT, and lifestyle brands. You will lead integrated campaigns, manage talent publicity, and maintain key media relationships.

You will collaborate across internal teams to plan strategies, execute high-impact campaigns, and mentor junior staff while ensuring top-tier client servicing and outcomes.

Qualifications

• 4–6 years of experience in Public Relations, with entertainment/media exposure.

Responsibilities

• Develop and execute integrated PR strategies for entertainment clients (films, OTT, talent, music, events).
• Build and maintain relationships with entertainment, lifestyle, and trade media.
• Lead media outreach for announcements, launches, premieres, interviews, reviews, and features.
• Manage client servicing, timelines, and deliverables across multiple projects.
• Mentor junior team members and contribute to campaign planning and execution.

Skills

Media relations

PR strategy

Storytelling

Stakeholder management

Campaign execution

Team leadership

Job description

Company description

MSL is Publicis Groupe’s Public Relations and Integrated Communications firm.

We are fearless, insightful, passionate, creative, dynamic and accountable. our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.

From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Overview

Top 5 things you will do in your role:

1. Strategic Media Relations & Publicity

• Develop and execute integrated PR strategies for entertainment clients across films, OTT platforms, talent, music, events, and brand collaborations.
• Build and maintain strong relationships with entertainment, lifestyle, business, and trade media.
• Identify proactive storytelling opportunities to drive positive visibility and share of voice.
• Lead media outreach for announcements, launches, premieres, interviews, reviews, and special features.
• Manage media interactions and ensure seamless execution of publicity plans.

2. Client Servicing & Stakeholder Management

• Serve as the primary point of contact for assigned clients and maintain strong client relationships.
• Understand client objectives and translate them into effective communication strategies.
• Provide strategic counsel on media opportunities, reputation management, and industry trends.
• Manage expectations, timelines, and deliverables across multiple projects.
• Ensure high-quality execution and consistent client satisfaction.

3. Campaign Planning & Execution

• Conceptualize and execute high-impact PR campaigns around content launches, talent announcements, partnerships, events, and cultural moments.
• Collaborate with internal teams including digital, influencer marketing, creative, and content to deliver integrated campaigns.
• Develop campaign calendars, media plans, messaging frameworks, and publicity roadmaps.
• Track campaign performance and provide actionable recommendations for optimization.
• Identify innovative and culturally relevant opportunities to amplify campaigns.

4. Talent & Event Publicity Management

• Manage publicity for celebrities, creators, artists, and key spokespersons.
• Coordinate interviews, media junkets, press conferences, red-carpet appearances, and promotional events.
• Prepare briefing documents, key messaging, FAQs, and media training materials where required.
• Handle media logistics and ensure smooth execution of all talent-facing opportunities.
• Support crisis communication and issue management when necessary.

5. Team Leadership & Operational Excellence

• Mentor and guide junior team members on media relations, client management, and campaign execution.
• Review press materials, pitches, reports, and client deliverables to ensure quality and accuracy.
• Drive process efficiency and maintain adherence to timelines.
• Monitor media coverage, industry developments, and competitor activity.
• Contribute to new business opportunities through research, strategy development, and pitch support.

Responsibilities

Experience

• 4-6 years of experience in Public Relations, with significant exposure to entertainment, media, OTT, films, music, talent, or lifestyle brands.
• Agency experience preferred.
• Demonstrated experience managing multiple entertainment accounts and campaigns.

Skills

• Strong media relationships across entertainment, lifestyle, and trade publications.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute strategic PR campaigns.
• Strong client servicing and stakeholder management capabilities.
• Experience handling talent publicity and high-visibility events.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Experience managing and mentoring junior team members.

Preferred Attributes

• Deep understanding of the entertainment ecosystem and pop culture landscape.
• Strong news sense and storytelling ability.
• Solution-oriented approach with attention to detail.
• Ability to manage multiple priorities while maintaining quality.
• Passion for entertainment, content, talent, and emerging cultural trends.

Success in this role looks like:

• Delivering impactful media coverage and visibility for clients.
• Building trusted relationships with clients, media, and industry stakeholders.
• Leading successful entertainment campaigns from strategy to execution.
• Managing talent publicity seamlessly across multiple platforms.
• Contributing to account growth, team development, and overall business success.