PG India - Senior Executive

Publicis Groupe; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Publicis Groupe's MSL is seeking a senior PR professional to lead entertainment and lifestyle campaigns in Mumbai. You will develop integrated PR strategies for films, OTT, talent, and brands, and manage high-visibility media outreach.

You'll build strong media relationships, guide junior team members, and collaborate across digital, content, and influencer teams to drive meaningful coverage and client satisfaction in a fast-paced environment.

Qualifications

• 4-6 years of experience in Public Relations, with significant exposure to entertainment, media, OTT, films, music, talent, or lifestyle brands.
• Agency experience preferred.
• Demonstrated experience managing multiple entertainment accounts and campaigns.

Responsibilities

• Develop and execute integrated PR strategies for entertainment clients across films, OTT platforms, talent, music, events, and brand collaborations.
• Build and maintain strong relationships with entertainment, lifestyle, business, and trade media.
• Lead media outreach for announcements, launches, premieres, interviews, reviews, and special features.
• Manage media interactions and ensure seamless execution of publicity plans.

Job description

Company description

MSL is Publicis Groupe’s Public Relations and Integrated Communications firm.

We are fearless, insightful, passionate, creative, dynamic and accountable. our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe.

From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Overview

Top 5 things you will do in your role:

1. Strategic Media Relations & Publicity

• Develop and execute integrated PR strategies for entertainment clients across films, OTT platforms, talent, music, events, and brand collaborations.
• Build and maintain strong relationships with entertainment, lifestyle, business, and trade media.
• Identify proactive storytelling opportunities to drive positive visibility and share of voice.
• Lead media outreach for announcements, launches, premieres, interviews, reviews, and special features.
• Manage media interactions and ensure seamless execution of publicity plans.

2. Client Servicing & Stakeholder Management

• Serve as the primary point of contact for assigned clients and maintain strong client relationships.
• Understand client objectives and translate them into effective communication strategies.
• Provide strategic counsel on media opportunities, reputation management, and industry trends.
• Manage expectations, timelines, and deliverables across multiple projects.
• Ensure high-quality execution and consistent client satisfaction.

3. Campaign Planning & Execution

• Conceptualize and execute high-impact PR campaigns around content launches, talent announcements, partnerships, events, and cultural moments.
• Collaborate with internal teams including digital, influencer marketing, creative, and content to deliver integrated campaigns.
• Develop campaign calendars, media plans, messaging frameworks, and publicity roadmaps.
• Track campaign performance and provide actionable recommendations for optimization.
• Identify innovative and culturally relevant opportunities to amplify campaigns.

4. Talent & Event Publicity Management

• Manage publicity for celebrities, creators, artists, and key spokespersons.
• Coordinate interviews, media junkets, press conferences, red-carpet appearances, and promotional events.
• Prepare briefing documents, key messaging, FAQs, and media training materials where required.
• Handle media logistics and ensure smooth execution of all talent-facing opportunities.
• Support crisis communication and issue management when necessary.

5. Team Leadership & Operational Excellence

• Mentor and guide junior team members on media relations, client management, and campaign execution.
• Review press materials, pitches, reports, and client deliverables to ensure quality and accuracy.
• Drive process efficiency and maintain adherence to timelines.
• Monitor media coverage, industry developments, and competitor activity.
• Contribute to new business opportunities through research, strategy development, and pitch support.

Responsibilities

Experience

• 4-6 years of experience in Public Relations, with significant exposure to entertainment, media, OTT, films, music, talent, or lifestyle brands.
• Agency experience preferred.
• Demonstrated experience managing multiple entertainment accounts and campaigns.

Skills

• Strong media relationships across entertainment, lifestyle, and trade publications.
• Excellent written and verbal communication skills.
• Proven ability to develop and execute strategic PR campaigns.
• Strong client servicing and stakeholder management capabilities.
• Experience handling talent publicity and high-visibility events.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Experience managing and mentoring junior team members.

Preferred Attributes

• Deep understanding of the entertainment ecosystem and pop culture landscape.
• Strong news sense and storytelling ability.
• Solution-oriented approach with attention to detail.
• Ability to manage multiple priorities while maintaining quality.
• Passion for entertainment, content, talent, and emerging cultural trends.

Success in this role looks like:

• Delivering impactful media coverage and visibility for clients.
• Building trusted relationships with clients, media, and industry stakeholders.
• Leading successful entertainment campaigns from strategy to execution.
• Managing talent publicity seamlessly across multiple platforms.
• Contributing to account growth, team development, and overall business success.