PG India - Associate Director-Paid media

Publicis Groupe; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

MSL in India is seeking an accomplished Paid Media Leader to develop and drive integrated paid media strategies across search and social channels. You will mentor a team, optimize campaigns, and report performance to deliver client objectives.

You will manage high-value accounts, oversee staffing, and collaborate with Creative, Strategy, Analytics, and Client Servicing teams to craft holistic marketing solutions.

Qualifications

• 8+ years of experience in Paid Media.
• Experience in Paid Search and Paid Social.
• Experience mentoring teams.
• Experience managing high-value client accounts.

Responsibilities

• Develop and lead integrated paid media strategies across Paid Search and Paid Social.
• Manage end-to-end campaign planning, execution, optimization, and reporting.
• Lead, mentor, and develop a team of paid media specialists.
• Build and maintain client relationships with strategic recommendations.
• Collaborate with Creative, Strategy, Analytics, and Client Servicing teams to deliver integrated solutions.

Skills

Paid media strategy

Team leadership

Campaign optimization

Performance analytics

Client relationship

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Looker Studio

Excel

Job description

Company description

MSL is Publicis Groupe's Public Relations and Integrated Communications firm.

We are fearless, insightful, passionate, creative, dynamic and accountable. our holistic approach brings to life the collaborative 'Power of One' principle we apply within and outside of the Publicis Groupe.

From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL.

Overview

• Develop and lead integrated paid media strategies across Paid Search and Paid Social to achieve client business objectives.
• Manage end-to-end campaign planning, execution, optimization, and reporting while ensuring strong performance against KPIs.
• Lead, mentor, and develop a team of paid media specialists, fostering collaboration and continuous learning.
• Build and maintain strong client relationships by providing strategic recommendations, performance insights, and growth opportunities.
• Collaborate with cross-functional teams including Creative, Strategy, Analytics, and Client Servicing to deliver integrated marketing solutions.

Responsibilities

• 8+ years of experience in Paid Media, with strong expertise in both Paid Search (Google Ads, Microsoft Ads) and Paid Social (Meta, LinkedIn, X, etc.).
• Proven experience managing and mentoring teams, with the ability to drive performance and develop talent.
• Strong understanding of campaign optimization, audience targeting, attribution models, bidding strategies, and performance analytics.
• Experience managing high-value client accounts and large media budgets across multiple industries.
• Proficiency with platforms and tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Google Tag Manager, Looker Studio, and Excel.