Performance Marketing Specialist

axureone; Mumbai; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A digital marketing agency in Mumbai is looking for a Performance Marketing Specialist to drive growth and enhance ROAS through effective digital campaigns. The ideal candidate has proven success in managing campaigns with low ad budgets and a strong data-driven mindset. Responsibilities include executing Google AdWords and Meta campaigns, optimizing performance metrics, and collaborating with creative teams. Join our dynamic team for career growth and learning opportunities.

Benefits

Career growth & learning opportunities

Team-building & fun work culture

Performance bonuses

Qualifications

• Experience in scaling existing brands' ROAS from 2x-3x to 7x-8x.
• Ability to create compelling ad copies and conduct A/B testing.
• Track record of optimizing Google AdWords & Meta campaigns.

Responsibilities

• Execute and manage end-to-end Google AdWords & Meta campaigns.
• Monitor campaign performance metrics and provide insights.
• Collaborate with creative teams to develop compelling ad creatives.

Skills

Proven experience in delivering more than 3x ROAS

Expertise in Google and Meta ads

Strong data-driven mindset

Job description

Overview

We are on the lookout for a Performance Marketing Specialist who is a master of delivering results and driving growth! If you're someone who thrives on scaling ROAS and strategizing digital campaigns, this is the perfect opportunity for you. Join our young dynamic team specializing in digital marketing, branding, and website development.

The Role

Key Responsibilities :

• Execute, optimise and manage end-to-end Google AdWords & Meta campaigns for ecommerce website sales, lead generation as per clients' requirement, drive traffic on the website to maximise conversions and achieve predetermined KPIs.
• Include keyword selection, ad copy creation, budget allocation, and bid management.
• Create compelling ad copies and A/B test various ad creatives to enhance click-through and conversion rates.
• Understand what kind of creatives and copies work for best conversions and collaborate with creative teams to develop compelling ad creatives.
• Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
• Monitor campaign performance metrics, analyse data, generate reports, and provide insights on campaign effectiveness.

Ideal Profile

Requirements

• Proven experience in consistently delivering more than 3x ROAS.
• A track record of scaling existing brands' ROAS from 2x-3x to 7x-8x and much more.
• Expertise in strategizing comprehensive digital marketing plans with detailed projections.
• We are looking for somebody who knows how to get results in low ad budgets.
• In-depth knowledge of Google and Meta ads.
• An experienced individual ready to take on a head position with the drive to lead and innovate.
• Strong data-driven mindset with the ability to showcase past performance results.

Benefits

• Career growth & learning opportunities
• Team-building & fun work culture
• Performance bonuses as per company policy

What's on Offer?

• Work alongside & learn from best in class talent