Performance Marketing Manager

Experian; Mumbai; On-site; INR 2,000,000 - 4,000,000; Full time

Benefits offered by this job

Great compensation package

Discretionary bonus plan

Health Insurance

25 days annual leave

Job summary

Experian Mumbai seeks an experienced Paid Acquisition professional to lead growth marketing across Google, Meta, and YouTube. You will own budgets, craft creative and messaging, and drive scalable campaigns with a strong analytics framework.

Collaborate with agencies and internal teams, test new channels, and deliver weekly/monthly performance insights while ensuring compliance with brand and regulatory requirements. This role reports to the Chief Business Officer.

Qualifications

• 5–9 years of performance marketing experience with hands-on ownership of digital acquisition and paid media budgets.
• Experience across major digital platforms including mobile app acquisition.
• Agency management, campaign optimization, media buying, and audience segmentation.
• Analytics, attribution, and reporting with GA4 and Firebase.
• Marketing automation platforms for lead nurturing and email campaigns.
• Bachelor's degree required; MBA preferred; ability to work with senior leadership.

Responsibilities

• Develop the paid-growth strategy across Google, Meta, YouTube.
• Own monthly/quarterly spend plans and allocate budgets across channels.
• Create ad concepts, copies, videos, and landing-page/app-store messaging.
• Build a clear measurement framework for channel and campaign performance.
• Test channels, audiences, bids, creatives, and formats; document insights and scale what works.
• Build weekly and monthly performance reporting for the team, including spend and acquisition metrics.
• Ensure paid communications comply with brand, legal, privacy, and financial regulations.

Skills

Paid media strategy

Budget ownership

Campaign management

Analytics & GA4

Agency management

Education

Bachelor's degree

MBA preferred

Tools

GA4

Firebase

Marketo

Zoho Marketing Automation

Eloqua

Job description

• Department: Marketing and Communications
• Schedule: Full Time

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Role Summary

• Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.
• Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.
• Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns.
• Measurement and attribution: Create a clear measurement framework for channel and campaign performance.
• Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works.
• Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions.
• Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.

Qualifications

Qualifications & Skills

• 5–9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets.
• Strong expertise in managing campaigns across major digital advertising platforms, including mobile app acquisition.
• Experience in agency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.
• Proficiency in campaign analytics, attribution, and reporting, with exposure to tools such as GA4 and Firebase.
• Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.
• Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to the Chief Business Officer.

Additional Information

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Aff…

• Great compensation package and discretionary bonus plan
• Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more!
• 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
• Experian is an equal opportunities employer
• Job Location - Mumbai Onsite.