Performance Marketing Lead

sugar.fit; Bengaluru; Presencial; INR 4.000.000 - 7.000.000; Jornada completa

Descripción de la vacante

Sugarfit in Bangalore is hiring a results-driven Head of Performance Marketing to lead our fast-growing digital marketing efforts. You will own customer acquisition across Meta, Google, YouTube, Affiliates, and CRM, manage large marketing budgets and mentor a data-oriented marketing team.

Ideal candidates have 4+ years in performance marketing within consumer tech or healthcare tech, excellent analytics, and a proactive startup mindset.

Formación

• Bachelor's degree in Marketing or related field.
• 4+ years in performance marketing.
• Experience managing monthly marketing spends of Rs 1 Cr+.
• Proven track record across Meta, Google, YouTube, Affiliates, and CRM.
• Strong analytical, leadership, and communication skills.

Responsabilidades

• Develop and execute performance marketing strategies to acquire customers.
• Manage campaigns across Meta, Google, YouTube, Affiliates, and CRM.
• Use data-driven insights to improve ROI and KPIs.
• Lead and mentor a team of marketing professionals.
• Collaborate with product, design, and analytics teams.

Educación

Bachelor's degree in Marketing or related field

Herramientas

Meta Ads Manager

Google Ads

YouTube Ads

CRM tools

Descripción del empleo

Founded in 2021, Sugarfit, is a collective of passionate pioneers, united by a singular vision: to tackle diabetes through evidence-based approaches and personalized metabolic care.

Think of us as architects of holistic wellness. Our Personalised evidence-based path to Type 2 and Pre-Diabetes Reversal & management focuses on sustainably getting your blood sugar levels under normal range (HbA1c below 6.5%) and helping you maintain that for the long term by gradually reducing and eventually eliminating reliance on active medications. Fueled by $11 million in Series A funding from renowned investors like Cure.fit, Tanglin Venture Partners, Endiya Partners, and MassMutual Ventures, we're on a mission to transform how people manage their health.

In other words, we do not settle for management; we engineer reversal.

It is a bold ambition, demanding a bold approach. And that's where you come in.

What Do We Do?

Sugarfit transcends a singular product; it is an ecosystem of transformation. Our expert led team leverage three things for the best outcomes:

• The precision continuous glucose monitoring (CGM)
• The intelligence of machine learning
• The wisdom of medical science.

Job Title: Performance Marketing Head

Location:Bangalore Work from Office

We are looking for a results-driven and experienced Head of Performance Marketing to lead our marketing efforts and drive customer acquisition through various digital channels. The ideal candidate will have hands-on experience in managing performance marketing for consumer tech companies, with a proven track record of success in channels like Meta, Google, YouTube, Affiliates, and CRM. The candidate should have experience handling significant marketing budgets, leading a team, and be highly self-driven and data-oriented.

Responsibilities:

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, engagement, and retention.
• Manage and optimize marketing campaigns across various digital channels including Meta, Google, YouTube, Affiliates, and CRM.
• Utilize data-driven insights to optimize campaign performance, improve ROI, and achieve KPIs.
• Lead and mentor a team of digital marketing professionals, providing guidance, feedback, and support to drive performance.
• Collaborate cross-functionally with internal teams such as product, design, and analytics to ensure alignment and maximize results.
• Manage and optimize marketing budgets, ensuring efficient allocation of resources and achieving targets.
• Built a robust creative strategy and drive with an experimentation mindset.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing, and implement innovative strategies to stay ahead of the competition.
• Analyze campaign performance and prepare regular reports for stakeholders, providing insights and recommendations for optimization.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of hands-on experience in performance marketing, preferably in a consumer tech company.
• Proven track record of managing significant marketing budgets (at least Rs 1 Cr marketing spends a month) and achieving measurable results.
• Expertise in managing digital marketing channels such as Meta, Google, YouTube, Affiliates, and CRM.
• Strong analytical skills with the ability to analyze data, derive insights, and make data-driven decisions.
• Experience leading and mentoring a team of digital marketing professionals.
• Highly self-driven, proactive, and able to thrive in a fast-paced startup environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with strong project management skills.
• Experience in healthcare industry is a plus.

Why Should You Join Us?

If you are a visionary who thrives at the confluence of cutting-edge technology and impactful endeavours, then Sugarfit is your calling. Here, you will have the opportunity to:

• Make a tangible difference in the lives of countless individuals.
• Push the boundaries of what is possible in healthcare technology.
• Shape the future of personalised health and leave a lasting legacy.
• And, have a lot of fun along the way!

This is more than just a job; it is an opportunity to be a part of something truly revolutionary.