Performance Marketing Intern

Evolv Marketing Solutions; Udaipur District; Presencial; INR 112.000 - 167.000; Jornada completa

Descripción de la vacante

Evolv Marketing Solutions in India is offering an internship role focused on performance marketing across Meta, Amazon, Flipkart, and other marketplaces. You will track performance, optimize ads, manage budgets, and assist in reporting and analysis to drive campaign effectiveness.

The internship provides hands-on exposure to platform advertising, SKU analysis, and weekly/monthly performance reviews, with guidance from a cross-functional team in a fast-paced ecommerce environment.

Responsabilidades

• Daily performance monitoring: Track campaign performance across Meta, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket and other relevant marketplaces/Q-commerce platforms.
• Ads management: Monitor and optimize sponsored ads, search ads, display ads and other platform-specific advertising campaigns.
• Budget management: Track daily spends, budgets, CPC, ROAS/ACOS and ensure spends are aligned with business targets.
• Campaign optimization: Adjust bids, budgets, targeting, keywords, placements and campaign structures based on performance.
• Sales & revenue tracking: Monitor daily sales, ad-attributed sales, organic sales, orders, ASP and contribution from each platform.
• SKU-level analysis: Identify high-performing and underperforming SKUs and recommend actions to improve sales and profitability.
• Keyword & search-term analysis: Regularly review search terms, identify new opportunities, add negative keywords and optimize targeting.
• Quick Commerce performance: Monitor city-wise, store-wise and SKU-wise performance, including DRR, OSA, stock availability and ad efficiency.
• Promotional campaigns: Plan, execute and monitor platform promotions, deals, coupons, flash sales and brand-funded offers.
• Competitor tracking: Monitor competitor pricing, visibility, promotions, rankings, assortment and advertising activity.
• Listing coordination: Identify listing/content issues affecting conversion and coordinate with the content/design/marketplace team for corrections.
• Daily reporting: Maintain daily performance trackers covering spend, sales, ROAS/ACOS, orders, CTR, CPC, conversion rate and key observations.
• Weekly analysis: Prepare weekly performance summaries highlighting growth, gaps, key learnings and recommended actions.
• Client/team coordination: Communicate daily priorities, performance updates, issues and action items with internal teams and clients.
• Platform coordination: Coordinate with Amazon, Blinkit, Zepto, Instamart, BigBasket and other platform representatives for campaign, listing, visibility and operational issues.
• Testing & experimentation: Identify and execute A/B tests across campaigns, targeting, bids, creatives, offers and budgets to improve efficiency.
• Performance insights: Translate campaign data into actionable recommendations for improving revenue, profitability, ROAS and market share.
• Monthly reporting: Support preparation of detailed monthly performance reports with platform-wise and SKU-wise analysis, achievements, challenges and next-month strategy.

Descripción del empleo

Selected intern's day-to-day responsibilities include:

• Daily performance monitoring: Track campaign performance across Meta, Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket and other relevant marketplaces/Q-commerce platforms.
• Ads management: Monitor and optimize sponsored ads, search ads, display ads and other platform-specific advertising campaigns.
• Budget management: Track daily spends, budgets, CPC, ROAS/ACOS and ensure spends are aligned with business targets.
• Campaign optimization: Adjust bids, budgets, targeting, keywords, placements and campaign structures based on performance.
• Sales & revenue tracking: Monitor daily sales, ad-attributed sales, organic sales, orders, ASP and contribution from each platform.
• SKU-level analysis: Identify high-performing and underperforming SKUs and recommend actions to improve sales and profitability.
• Keyword & search-term analysis: Regularly review search terms, identify new opportunities, add negative keywords and optimize targeting.
• Quick Commerce performance: Monitor city-wise, store-wise and SKU-wise performance, including DRR, OSA, stock availability and ad efficiency.
• Promotional campaigns: Plan, execute and monitor platform promotions, deals, coupons, flash sales and brand-funded offers.
• Competitor tracking: Monitor competitor pricing, visibility, promotions, rankings, assortment and advertising activity.
• Listing coordination: Identify listing/content issues affecting conversion and coordinate with the content/design/marketplace team for corrections.
• Daily reporting: Maintain daily performance trackers covering spend, sales, ROAS/ACOS, orders, CTR, CPC, conversion rate and key observations.
• Weekly analysis: Prepare weekly performance summaries highlighting growth, gaps, key learnings and recommended actions.
• Client/team coordination: Communicate daily priorities, performance updates, issues and action items with internal teams and clients.
• Platform coordination: Coordinate with Amazon, Blinkit, Zepto, Instamart, BigBasket and other platform representatives for campaign, listing, visibility and operational issues.
• Testing & experimentation: Identify and execute A/B tests across campaigns, targeting, bids, creatives, offers and budgets to improve efficiency.
• Performance insights: Translate campaign data into actionable recommendations for improving revenue, profitability, ROAS and market share.
• Monthly reporting: Support preparation of detailed monthly performance reports with platform-wise and SKU-wise analysis, achievements, challenges and next-month strategy.