Performance Marketing Expert

Spotto; Bengaluru; Presencial; INR 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Better Opinions is seeking a hands-on Performance Marketing Expert to own Meta and Google app campaigns end-to-end for SpottoTV and Crick AI in India. You will drive installs, subscriptions, and efficient CAC with real budget and direct influence on strategy.

You will design testing roadmaps, optimize ROAS, and maintain attribution across MMPs, Firebase and GA4. The role demands independence and a track record of scaling consumer apps in a dynamic environment.

Formación

• 3–5 years of hands-on experience running Meta and Google app campaigns, ideally for consumer subscription apps.
• Proven track record of profitable scale with numerical examples.
• Strong app install optimization and MMP setup.
• Data-driven with spreadsheets and dashboards; basic SQL.
• Creative instinct for Indian audiences; self-starter.

Responsabilidades

• Plan, launch and scale campaigns across Meta and Google for SpottoTV and Crick AI.
• Own key metrics: CPI, cost per trial, cost per subscriber, ROAS.
• Build and run a structured testing roadmap across audiences, creatives and bidding.
• Collaborate with design/content to refresh ad creatives and hooks.
• Plan spends around cricket calendar and live moments.
• Set up tracking with MMPs, Firebase, GA4; ensure clean attribution.
• Analyse funnel data to optimize installs and revenue retention.
• Manage budgets independently and report weekly on performance.

Conocimientos

Meta Ads

Google Ads

App campaigns

MMP setup

SQL basics

Data dashboards

Creativity

Independence

Cricket marketing

Herramientas

GA4

Firebase

MMPs

Descripción del empleo

Performance Marketing Expert (Meta & Google Ads) — Better Opinions (YC W22)

Experience: [3–6] years in performance marketing

Type: Full-time

About Us

Better Opinions is a Y Combinator-backed (W22) consumer tech company building products for India’s sports fans. Our products include SpottoTV, a subscription sports video app, and Crick AI, an AI-powered cricket companion app.

The Role

We’re looking for a hands‑on Performance Marketing Expert who can own paid acquisition on Meta and Google end to end, with minimum supervision. You’ll be responsible for driving installs and paid subscriptions at efficient CAC, and you’ll have real budget, real ownership, and a direct line to the founders. This is not a role where you wait for briefs. You’ll set the plan, run the experiments, read the data, and scale what’s working.

What You’ll Do

• Plan, launch and scale campaigns across Meta (Facebook, Instagram) and Google (UAC/App campaigns, Search, YouTube) for SpottoTV and Crick AI
• Own key metrics: CPI, cost per trial, cost per subscriber, ROAS and payback period
• Build and run a structured testing roadmap across audiences, creatives, bidding strategies and landing flows
• Work with the design and content team to brief, iterate and refresh ad creatives, and identify winning hooks quickly
• Plan spends around the cricket calendar (IPL, India series, World Cups) and capitalise on live‑match moments
• Set up and maintain tracking with MMPs, Firebase and GA4; make sure attribution is clean
• Analyse funnel and cohort data to optimise not just for installs, but for revenue retention
• Manage budgets independently and report weekly on performance, learnings and next steps
• Stay on top of platform changes, policy updates and new ad formats

What We’re Looking For

• 3–5 years of hands‑on experience running Meta and Google app campaigns, ideally for consumer subscription, OTT apps
• Proven track record of scaling spends profitably (please share numbers in your application)
• Strong understanding of app install and app event optimisation and MMP setup
• Data‑driven: comfortable with spreadsheets, dashboards and ideally basic SQL
• Sharp creative instinct: you know what makes a scroll‑stopping ad for Indian audiences
• Self‑starter who can work independently and make decisions without close supervision
• Bonus: experience marketing to Tier 2/3 India, regional language campaigns, or a genuine love for cricket

Why Join Us

• Full ownership of a core growth channel with meaningful budgets
• Fast decisions, minimal bureaucracy, and room to experiment
• Competitive compensation