Performance Marketer

wellwith india pvt ltd ( ayuzera ); Dadri; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

A fast-growing health and wellness brand is seeking a Performance Marketer in Noida. The ideal candidate will optimize paid ad campaigns and manage the entire ad funnel. With 2-4 years of experience in performance marketing, they should demonstrate a strong analytical mindset and familiarity with tools like Google Analytics and Meta Ads Manager. This role focuses on reducing CAC while improving ROAS and conversion rates.

Qualifications

• 2-4 years of experience in performance marketing, preferably in D2C/e-commerce.
• Proven success managing ad spends of over 1L/month with positive ROI.
• Strong analytical mindset with data interpretation skills.

Responsibilities

• Run and optimize paid ad campaigns across various platforms.
• Manage the entire ad funnel including budget allocation.
• Analyze data and provide actionable insights based on performance.

Skills

Performance marketing

Data analysis

Budget management

Audience segmentation

Ad copy creation

ROAS/CAC tracking

Tools

Google Analytics

Meta Ads Manager

Google Ads

Job description

Job Title: Performance Marketer
Location: Noida
Employment Type: Full-Time
About the Company:
We are a fast-growing health and wellness brand focused on solving real problems with
innovative, high-impact products.

Key Responsibilities:
Run and optimize paid ad campaigns across:
Meta (Facebook/Instagram)
Google (Search, Display, YouTube)
Other performance platforms
Manage entire ad funnel:
Budget allocation

Targeting & audience segmentation

Ad copy & creative coordination
A/B testing
ROAS/CAC tracking
Analyze data, generate reports, and provide actionable insights
Collaborate with content, creative, and product teams
Suggest and execute landing page improvements
Monitor industry trends and competitor strategies
Consistently aim to reduce CAC and improve LTV, ROAS, and conversion rates

Requirements:
2-4 years of experience in performance marketing (D2C/e-commerce preferred)
Proven success in managing ad spends of of 1L+/month with positive ROI
Strong command of:
Google Analytics

Meta Ads Manager

Google Ads

Strong analytical mindset and data interpretation skills
Understanding of Shopify backend and store analytics is a big plus
Proactive, detail-oriented, and result-driven
Bonus (Good to Have):
Knowledge of aflate and influencer marketing tracking
Familiarity with Klaviyo, WebEngage, or similar email/SMS automation tools
Salary:
Commensurate with experience and performance in the selection process