Paid Advertising Strategist

Power Digital; India; Remote; INR 6,00,000 - 10,00,000; Full time

Job summary

A growth marketing firm in India is seeking a Paid Advertising Strategist responsible for executing and optimizing campaigns. You will work closely with clients to align marketing efforts with business goals. The ideal candidate has 2-3 years of digital marketing experience, particularly in Direct Response marketing and E-Commerce. Strong communication and project management skills are essential for success in this role.

Qualifications

• 2-3 years of digital marketing experience; 1-2 years in an agency setting.
• Minimum 2 years experience with Direct Response marketing in E-Commerce or B2B.
• Proficiency in Meta Ads and Search Engine Marketing.

Responsibilities

• Full ownership of performance marketing via paid social and media.
• Manage client budgets and advise on changes based on expertise.
• Execute performance reporting with excellent presentation capabilities.

Skills

Paid media strategy

Communication skills

Project management

E-commerce understanding

Tools

Google Analytics

Microsoft Office Suite

Job description

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences.

As a full-service growth marketing firm, we offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A, putting marketers in a strategic seat at the table, and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Responsibilities:

• Full ownership and execution of performance marketing via paid social and paid media native platforms.
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable.
• Lead execution of optimizations with regards to performance improvements relative to goals.
• Manage all client budgets and/or advise on budget changes based on your expertise.
• Effectively own strategic communication internally for client teams.
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable.
• Weekly client progress recaps, outlining performance insights and future recommendations.
• Excellent marketing and business strategy acumen.
• Complete understanding of the marketing funnel and how to execute via paid social and paid media.
• Full understanding of the eCommerce model and lead gen strategies.
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results.
• Ownership of performance reporting and strategy communication.
• Execute performance reporting A-Z with excellent presentation creation capabilities.
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Role Requirements:

• 2-3 years of digital marketing experience. 1-2 years in agency setting.
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B.
• Minimum 2 years of experience with Meta Ads for direct response campaigns.
• Minimum 2 years of hands-on experience with Search Engine Marketing.
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Strong understanding of full-funnel marketing and paid media’s place in the funnel.

Other skills required:

• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Self-motivated individual with a strong desire to succeed.
• Excellent interpersonal skills.
• Strong work ethic and ability to learn quickly and independently.
• Interested in a long-lasting relationship with a growing company.

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA.
• Maintain below 10% Client Churn Rate.
• 5-7 Accounts.

Most Important Things (MITs):

• Excellence in channel production and account performance.
• Internal communication.

Power Digital is an Equal Opportunity Employer and values diversity in our team’s backgrounds and experiences. We are committed to making an impact inside and outside of the workplace.