NPD Executive

What's Up Wellness; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

What’s Up Wellness is seeking a New Product Development Executive to lead product innovation, manage vendor partnerships, and drive launches from concept to market in Gurugram.

You will own end-to-end NPD, conduct market research, coordinate with internal and external teams, and optimize product performance through supplier management. Join India’s fastest-growing D2C wellness brand.

Qualifications

• 2–4 years of experience in New Product Development, Product Management, or a related role.
• Strong understanding of the product development lifecycle from concept to launch.
• Excellent vendor management, negotiation, and decision-making skills.
• Analytical mindset with ability to interpret market and consumer trends.

Responsibilities

• Drive the end-to-end New Product Development (NPD) process from ideation to market launch.
• Conduct market research and analyze customer insights to identify product opportunities.
• Coordinate with internal teams and external stakeholders to ensure timely execution of development timelines.
• Manage vendor relationships including sourcing, evaluation, negotiations and performance management.
• Monitor inventory, reconciliations, vendor payment ledgers, and support product launches.
• Track sales trends and product performance to identify opportunities for improvements.

Skills

New Product Development

Vendor Management

Market Research

Data Analysis

Job description

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a New Product Development Executive to lead product innovation, manage vendor partnerships, and drive the successful launch of new products from concept to market.

• Drive the end-to-end New Product Development (NPD) process, from ideation and product briefing to manufacturing, approval, and market launch.
• Conduct market research and analyze customer insights to identify product opportunities, fill market gaps, and support business growth.
• Coordinate with internal teams and external stakeholders to ensure timely execution of product development timelines.
• Manage vendor relationships, including sourcing, evaluation, negotiations, and ongoing performance management.
• Monitor inventory, reconciliations, vendor payment ledgers, and support smooth operational execution of product launches.
• Track sales trends and product performance to identify opportunities for product improvements and future innovations.

Requirements:

• 2-4 years of experience in New Product Development, Product Management, or a related role, preferably in a D2C brand.
• Strong understanding of the product development lifecycle, from concept creation to commercial launch.
• Excellent vendor management, negotiation, and decision-making skills.
• Strong analytical mindset with attention to detail and ability to interpret market and consumer trends.
• Willingness to travel and collaborate with vendors, manufacturers, and other stakeholders as required

Why Join Us?

• Be part of India’s fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.