National Trade Marketing Manager

Talent Leads HR Solutions Pvt Ltd; Ahmedabad District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Talent Leads HR Solutions Pvt Ltd is seeking a National Level Trade Marketing Manager to drive promotional programs, budgets and analytics for a business exceeding 300 Cr. The role covers calendar planning, trade schemes, loyalty programs and market visibility with strong emphasis on data interpretation and P&L awareness.

You will coordinate with PSR and Trade teams, develop evaluation matrices, and ensure timely execution of trade offers across channels.

Qualifications

• Well versed in Excel and PowerPoint.
• Strong in data interpretation and data handling.
• Clear understanding of P&L in trade discounts.
• Detailed data and process understanding of trade marketing role.
• Laying out PSR roles, responsibilities and evaluation matrix.

Responsibilities

• Analyse and identify trade inputs and formulate calendars based on building blocks/analysis.
• Ensure all trade offers are planned and executed as per calendar.
• Communicate trade schemes clearly down the line to PSR and Trade teams.
• Create tracking, monitoring and evaluation mechanisms for each trade offer and share analyses with stakeholders.
• Identify IT-enabled sales analytics/report requirements for monitoring trade offers.
• Create and execute trade loyalty programs for trade partners to achieve desired results.
• Measure the effectiveness of all trade offers and drive improvements to meet strategic objectives.
• Plan visibility inputs based on channel and market requirements for timely market execution.
• Create visibility layouts for stores and establish monitoring processes.
• Manage the trade budget within targets and define/comminicate processes to comply with trade marketing requirements.
• Train cashiers/sales teams via train-the-trainer for sales calls/merchandising identification and tracking effectiveness.

Skills

Excel

Data interpretation

P&L understanding

Trade marketing knowledge

PSR roles & eval

Job description

• National Level as Trade markeing manager handling business size of more than 300 Cr
• Trade Marketing Promotions and programs

1)Analyse and identify the need for Trade inputs and formulate the calendar basis the building blocks/ Analysis

2) Ensure all Trade offers are planned and executed as per calendar.

3) Ensure Trade scheme is accurately communicated down the line to up to PSR and Trade.

4) Create Tracking & monitoring & evaluation mechanism for each trade offer and share the analysis with all the stakeholders

5) Identify ITeS/ Sales automation report requirements for analytics and monitoring of Trade offers

6) Create Trade loyalty program for trade partners and align and execute them efficiently to achieve the desired results

7) Measuring effectiveness and efficacy of all trade offers and improve/improvise to achieve strategic objectives

Visibility

1) Plan Visibility inputs based on Channel and Market requirements and ensure planning , allocation is streamlined for timely market execution

2) Create visibility layout for Stores and create process for monitoring of the same

Budget and process compliances

1) Managing the Trade budget within desired targets

2) Define and communicate Process/policies/Protocols to comply with trade marketing requirements

Training

1) Train the trainer for Sales call process/ Merchandising identification/

2) Tracking effectiveness and take corrective actions.

1)Well versed in Excel / PPT

2)Strong in Data interpretation / Data handling

4) Clear understanding of P& L in case of Trade discounts

5) Having detailed data and process understanding of Trade marketing Role

6) Laying out of PSR Roles and Responsibilities and evaluation matrix