National Sales Manager -Critical Care Division

Biological E. Limited; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

BE Life Sciences Pvt. Ltd. – Critical Care Division in Hyderabad seeks a seasoned National Sales Manager to lead national sales strategy and grow revenue.

You will build a high‑performing national team, expand hospital and institutional business, and drive market penetration across India. The role requires 12–18 years in pharmaceutical sales/marketing with a track record in critical care or hospital products, plus 4–6 years in senior leadership.

Qualifications

• Bachelor’s degree in Pharmacy or Life Sciences (or related field); MBA in Marketing preferred.
• 12–18 years pharma sales/marketing experience; critical care/injectables hospital products preferred.
• 4–6 years in senior regional, zonal, or national sales leadership roles.
• Experience with corporate hospital chains, government tenders, and key account management is advantageous.

Responsibilities

• Lead national sales strategy and drive growth for the Critical Care division across India.
• Develop and execute national sales plans to meet monthly, quarterly, and annual targets.
• Build strategic relationships with hospitals, procurement teams, and senior leadership.
• Drive hospital and institutional business, tender participation, and formulary inclusion.
• Provide leadership, coaching, and guidance to regional and field sales teams.
• Ensure compliance with regulatory and ethical marketing practices.

Skills

Strategic sales planning

Leadership

Team development

Negotiation

Analytical decision-making

Stakeholder management

Regulatory compliance

Communication skills

Education

Bachelor’s degree in Pharmacy/Life Sciences

MBA in Marketing

Job description

Company: BE Life Sciences Pvt. Ltd. – Critical Care Division

Department: Sales & Marketing – Critical Care

Designation: National Sales Manager (NSM)

Reports To: Division Head

Location: Jubilee Hills, Hyderabad

1. Job Purpose

To lead the national sales strategy and drive sustainable business growth for the Critical Care Division by achieving revenue and profitability objectives, expanding hospital and institutional business, and developing a high‑performing sales organization across India.

2. Key Responsibilities

A. Sales Strategy & Business Growth

• Achieve national sales and growth objectives in alignment with the division’s business plan.
• Develop and execute national sales plans to deliver monthly, quarterly, and annual targets.
• Drive business growth, market penetration, and product performance across all regions.
• Identify new business opportunities and strengthen the company’s presence in priority markets.

B. Hospital & Institutional Business

• Build and maintain strategic relationships with critical care specialists, intensivists, anaesthesiologists, hospital pharmacists, procurement teams, and hospital leadership.
• Expand business across corporate and multispecialty hospitals, ICU networks, and government institutions.
• Lead institutional sales, tender participation, hospital formulary inclusion, and key account development, as applicable.
• Provide leadership, coaching, and guidance to Regional Sales Managers, Area Sales Managers, and field sales teams.
• Establish regional targets, monitor performance, and conduct periodic business reviews and field visits.
• Recruit, train, and develop a capable, accountable, and performance‑oriented sales organization.

D. Marketing & Product Management

• Collaborate with the marketing team on brand strategies, product launches, and promotional initiatives.
• Ensure strong product knowledge, high‑quality scientific communication, and effective competitive positioning.
• Implement marketing initiatives that strengthen product adoption and accelerate business growth.

E. Commercial & Operational Management

• Strengthen distributor and stockist networks to ensure consistent product availability.
• Monitor primary and secondary sales, inventory levels, sales forecasts, and outstanding collections.
• Partner with finance and supply chain teams to improve operational efficiency and maintain credit discipline.

F. Business Review & Compliance

• Analyse sales performance, market trends, competitive activity, and regional growth opportunities.
• Prepare periodic sales reports, forecasts, budgets, and corrective action plans.
• Ensure compliance with company policies, applicable pharmaceutical regulations, and ethical marketing practices.

3. Qualifications & Experience

• Bachelor’s degree in Pharmacy, Life Sciences, or a related discipline; an MBA in Marketing is preferred.
• 12–18 years of pharmaceutical sales and marketing experience, preferably in critical care, injectables, hospital products, or specialty therapies.
• At least 4–6 years of experience in a senior regional, zonal, or national sales leadership role.
• Demonstrated success in sales growth, team leadership, hospital business development, and institutional sales.
• Experience with corporate hospital chains, government tenders, and key account management is advantageous.
• Strategic sales planning and business development
• Leadership, coaching, and team development
• Hospital and institutional account management
• Negotiation and commercial acumen
• Analytical decision‑making and performance management
• Effective communication and stakeholder management
• Integrity, accountability, and regulatory compliance