National Sales - Building Finishing

Sika; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Sika is seeking a National Head – Building Finishing to lead growth and profitability for Tile Adhesives & Tile Grouts across India. The role oversees national project and retail channels, leveraging branding, digital platforms and loyalty programs to drive aggressive growth and a high-performance business engine.

You will design and execute strategies that expand market share, strengthen Sika's position in tile fixing solutions, and align with the company’s long-term objectives across

Responsibilities

• Own national business performance for Tile Adhesives & Tile Grouts – revenue, gross margin, profitability, market share and growth.
• Develop the annual and long-term business strategy aligned with Sika India's growth objectives, with a roadmap to multi-fold growth.
• Build and lead a dedicated national project sales organisation, developing the project pipeline and converting competitors.
• Lead a national retail sales organisation to expand distribution width, depth and retailer productivity.
• Segment the Indian market by geography and channel, and define route-to-market strategies.
• Partner with Product Marketing to develop category strategies and successful product launches.
• Build brand leadership via BTL, ATL, digital and trade activation to improve engagement.
• Lead, coach and develop the national Building Finishing team with KPIs and performance management.
• Collaborate across functions—sales, marketing, supply chain, finance, HR—to drive the Building Finishing growth agenda.

Job description

Role Purpose:

The National Head – Building Finishing will hold national responsibility for the growth, profitability, market development and strategic direction of the Tile Adhesives & Tile Grouts business across India. The role leads a dedicated national team across Project and Retail channels, while leveraging Sika's existing retail sales force, product marketing, branding, specification resources, digital platforms and loyalty programs. The incumbent will design and execute an aggressive growth strategy that scales the business, strengthens Sika's position in tile fixing solutions, and builds a sustainable, high-performance business engine.

1. National Business & P&L Leadership

Own national business performance for Tile Adhesives & Tile Grouts – revenue, gross margin, profitability, market share and growth. Develop the annual and long-term business strategy aligned with Sika India's growth objectives, with a clear roadmap to multi fold growth ambition. Identify new growth opportunities by geography, product category, customer segment, application and channel. Drive business reviews, forecasting, pipeline management and corrective actions nationally. Ensure effective pricing, product mix, contribution and working-capital management.

2. Project Business Development

Build and lead a dedicated national project sales organisation with dedicated team members. Develop the project business through contractors, applicators, builders, developers, architects, consultants and other key influencers. Partner with the Specification Team to increase product specification and conversion. Build a strong, visible project pipeline; drive trials, technical demonstrations, system selling and conversion from competitive products. Build strategic relationships with key national and regional project stakeholders.

3. Retail Business Development

Build & lead a dedicated national retail sales organisation with dedicated team members for building finishing business. Supporting & leveraging Sika's existing retail organisation who will also drive the Building Finishing opportunity. Develop a differentiated retail growth strategy covering distributors, dealers, retailers, applicators, contractors and the wider tile/flooring ecosystem. Increase distribution width and depth across priority markets, and improve secondary sales, product availability and retailer productivity. Grow Sika's share of wallet with existing retail customers, and identify high-potential markets and channel partners.

4. Channel & Market Development

Segment the Indian market by geography, potential, channel and customer profile, and define the right route-to-market for each segment. Build a strong distributor/dealer network and improve channel productivity. Establish market intelligence, competitor tracking and price-monitoring mechanisms. Identify white spaces and market-entry strategies for underpenetrated geographies, and build strategic partnerships across the ecosystem.

5. Product & Category Management

Partner with Product Marketing and Marketing to develop category strategies for tile adhesives and tile grouts. Identify product gaps and customer needs, and drive successful launches and adoption of new products. Champion application- and solution-based selling over purely product-based selling. Ensure effective product positioning, pricing and differentiation versus competitors, in collaboration with technical teams.

6. Brand Building & Market Activation

Partner with Marketing and Branding to build Sika's leadership and visibility in the tile fixing category. Develop impactful BTL, ATL, digital and trade activation programs, building brand preference among contractors, applicators, dealers and architects. Leverage Sika's digital platform and loyalty program to improve engagement, retention and sales productivity. Develop digital-first initiatives for lead generation, customer engagement and channel activation.

7. Applicator / Contractor Ecosystem

Build a strong, scalable applicator and contractor engagement program, including loyalty, training and certification initiatives. Increase product recommendation and repeat usage through the applicator ecosystem, positioning Sika as the preferred technical partner. Use digital tools and loyalty platforms to track and grow contractor engagement.

8. Team Leadership & Capability Building

Lead, coach and develop the national Building Finishing organisation, setting clear objectives, KPIs and performance-management mechanisms. Build a high-performance culture of accountability, execution and customer orientation. Develop future leaders and strengthen sales and category capabilities across the team. Drive close collaboration between sales, marketing, product management, specification, technical and supply-chain teams.

9. Cross-Functional Leadership

The role partners closely with Product Marketing, Marketing & Branding, the Specification Team, Technical / Application Engineering, Supply Chain, Finance, Customer Service, HR and the existing Retail Sales Organisation – acting as the single-point business leader who integrates these capabilities behind the Building Finishing growth agenda.