Meta Admin

Helo.ai by VivaConnect; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Helo.ai by VivaConnect in Mumbai (Andheri) is seeking a Meta Admin Manager to own the end-to-end lifecycle of WhatsApp-based products, including WABA and automation flows. You will translate business goals into product features, collaborate with Product Owners, Engineering, and Business teams, and drive scalable, high-impact solutions.

You will lead roadmap execution, manage API integrations, and optimize chat journeys and CTWA campaigns, while tracking key metrics like engagement, delivery, and

Qualifications

• 3–6 years of experience in Product Management / CPaaS / SaaS / Messaging platforms.
• Hands-on exposure to WhatsApp Business API / chat-based products / automation tools.
• Experience working in Agile/Scrum environments.

Responsibilities

• Define and execute product strategy and roadmap for WhatsApp-based products.
• Collaborate with Product Owners, Engineering, and Business teams to deliver scalable solutions.
• Own end-to-end lifecycle from ideation to launch and optimization.
• Manage WhatsApp Business API integrations and onboarding flows.
• Build and optimize chat journeys, automation workflows, and use cases.
• Support pricing, segmentation, and go-to-market strategies.
• Track KPIs like engagement, delivery rates, conversions, and revenue.
• Communicate updates and performance insights to stakeholders.

Skills

Product Management

Agile methodologies

APIs

CRM / chatbot tools

WABA knowledge

Cross-functional collaboration

Education

MBA

Engineering / Technical background

Tools

WhatsApp Business API

CRM tools

Automation tools

Job description

Join Our Team as a Meta Admin Manager – Be the Growth Catalyst!

Location: Andheri, Mumbai

Type: Full-Time

Experience: 3–6 Years

About Helo.ai

At Helo.ai by VivaConnect, we’re transforming how businesses communicate with their customers through SMS, WhatsApp, RCS, Voice, and Contact Centre Solutions. With 25+ years of expertise, 30+ billion engagements annually, and partnerships with Meta, Google, and leading telecom operators, we are pioneers in the CPaaS ecosystem.

About The Role

We are looking for a Meta Admin Manager to drive the end-to-end lifecycle of WhatsApp-based products, including WhatsApp Business API (WABA), automation solutions, and conversational journeys. This role requires strong execution capabilities, product thinking, and working knowledge of APIs and the Meta ecosystem. You will collaborate closely with Product Owners, Engineering, and Business teams to deliver scalable and high-impact solutions.

Key Responsibilities

• Product Strategy & Roadmap Execution
• Work with Product Leadership to define and execute the product roadmap
• Translate business goals into product features and deliverables
• Identify opportunities within WhatsApp and Meta ecosystem
• Product Development & Lifecycle Management
• Own the end-to-end product lifecycle: ideation → development → launch → optimization
• Manage WhatsApp Business API integrations and onboarding flows
• Build and optimize chat journeys, automation workflows, and use cases
• Support pricing, segmentation, and go-to-market strategies
• WhatsApp & Meta Ecosystem Management
• Work on WhatsApp Business Platform (WABA) and related solutions
• Manage message templates, approvals, and quality ratings
• Collaborate on CTWA (Click-to-WhatsApp) campaigns and integrations
• Cross-Functional Collaboration
• Work closely with Engineering, Sales, Marketing, and Meta partnership teams
• Coordinate sprint planning, timelines, and product releases
• Translate client and business requirements into scalable product solutions
• Market Research & Product Innovation
• Conduct competitor analysis and market research
• Identify new use cases (chatbots, campaigns, notifications, commerce flows)
• Continuously enhance product positioning and differentiation
• Performance Monitoring & Optimization
• Track KPIs such as engagement, delivery rates, conversions, and revenue
• Analyze funnel performance (CTWA → conversation → conversion)
• Optimize product performance through data-driven decisions
• Documentation & Communication
• Create PRDs, workflows, and product documentation
• Communicate updates, releases, and performance insights to stakeholders

Your Growth @ Helo.ai

• Exposure to high-scale WhatsApp & CPaaS products
• Clear path to Senior Product Manager (L3)
• Hands‑on learning in API products, automation, and conversational tech
• Opportunity to work with Meta ecosystem & enterprise clients

Knowledge & Skill‑set Required

Education

• MBA preferred
• Engineering / Technical background is a plus

Experience (Mandatory)

• 3–6 years of experience in Product Management / CPaaS / SaaS / Messaging platforms
• Hands‑on exposure to WhatsApp Business API / chat‑based products / automation tools
• Experience working in Agile/Scrum environments

Skills

Product Management

• Product lifecycle management
• Roadmap execution
• Agile methodologies

Technical Understanding

• APIs, integrations, and workflows
• WhatsApp Business Platform (WABA)
• CRM / chatbot tools (preferred)

Business & Analytics

• Strong analytical and problem‑solving skills
• Understanding of GTM, pricing, and revenue metrics
• Data‑driven decision‑making

Communication & Collaboration

• Strong stakeholder management
• Cross‑functional collaboration
• Clear verbal and written communication

Why Helo.ai?

• Growth Playground: Be part of India’s $2 billion CPaaS market and contribute to a booming global industry.
• Big Impact: Work on high‑ticket deals and partner with some of the biggest brands across sectors.
• A supportive and inclusive work environment that celebrates YOU.
• Opportunities to work on exciting projects, engage with people, and make an impact.
• Employee Engagement Programs that make Mondays fun (yes, it’s possible!).
• Our Clients as a CPAAS giant: HDFC Bank ltd, State bank of India, Bajaj finance limited, Reliance brands, Motilal Oswal and many more.
• Endless Learning: Work closely with experts and access opportunities to enhance your skills.

Equal Opportunity Employer

At Helo.ai, we celebrate diversity and are committed to building an inclusive and collaborative environment for all.

If you’ve got the passion, we’ve got the platform to help you shine.