Media Specialist

I-PAC (Indian Political Action Committee); Kolkata District; On-site; INR 6,00,000 - 8,00,000; Full time

Job summary

A leading consulting firm is seeking a Media Specialist in Kolkata to shape public narratives and manage media relations for political campaigns. The ideal candidate will have 3-5 years of relevant experience, a degree in Journalism or Mass Communication, and fluency in Bengali and English. This role offers the opportunity to influence public perception and engage with media effectively in a dynamic environment.

Qualifications

• 3-5 years of experience in media, journalism, PR, or political communications.
• Proficient in Bengali and English.
• Flexibility to manage demanding schedules and travel widely.

Responsibilities

• Cultivate relationships with media persons at various levels.
• Craft media briefs, press releases, and messaging for Bengali audiences.
• Manage controversies and steer public perception.

Skills

Media relations

Storytelling

Strategic communication

Crisis management

Education

Bachelor's or Master's degree in Journalism or Mass Communication

Job description

About I-PAC:

I-PAC (Indian Political Action Committee) is a leading consulting firm that provides innovative, data-driven solutions to tackle the most complex campaign challenges. We specialize in delivering strategic insights and actionable plans that drive growth, enhance performance, and maximize the impact of campaigns. Our expertise lies in aligning creative strategies with seamless execution, ensuring every campaign achieves its goals. From crafting tailored messaging to optimizing campaign logistics, we are committed to delivering results that address immediate needs while building long-term success for our clients.

About the Job:

As a Media Specialist, you will play a critical role in shaping public narratives, managing media relations, and driving campaign messaging. From influencing the media agenda to handling political communication challenges, you will be the key link between campaign strategy and public perception. If you excel in high-pressure environments and have a talent for storytelling, this role offers the perfect opportunity to make a meaningful impact.

Job Responsibilities:

• Cultivate and nurture long-lasting relationships with media persons at national, state, and district level
• Craft media briefs, press releases, and campaign messaging that resonates with the Bengali audience
• Anticipate media challenges, manage controversies, and steer public perception strategically
• Decode political sentiments, analyze media trends, and provide data-backed recommendations
• Represent I-PAC in media interactions, ensuring positive coverage and strong public engagement

Minimum Qualifications:

• 3–5 years of experience in media, journalism, PR, or political communications
• A Bachelor's or Master’s degree in Journalism, Mass Communication, or a related field is preferred
• Proficient in Bengali and English
• Flexibility to manage demanding schedules, travel widely, and excel in a fast-paced, high-stakes environment

Preferred Qualifications:

• Deep understanding of West Bengal's media ecosystem, political structures, and current affairs
• Ability to think on your feet and handle media pressure
• Craft compelling stories, engage with the media confidently, and stay ahead of the news cycle
• Bonus if you have prior experience working with a Bengal-based news media organization.