Media Planning - Specialist

Annalect, Omnicom Media Group India Private Limited.; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Omnicom Global Solutions is seeking a Data Strategy Specialist to transform how clients plan and use audience data across media platforms. You will tailor data strategies and guidance to inform brand-specific targeting, optimization and measurement, focusing on guidelines for media buying teams and deployment in data platforms.

You will report to the Data Strategy Director and handle day-to-day operations for audience execution across platforms, collaborating with the Data Strategy Team and

Qualifications

• Full-time graduate degree required.
• 4+ years digital agency-side experience in data strategy, media activation or analytics.
• Working knowledge of ad-serving DSPs, media platforms and DMPs/CDPs.
• Strong analytical skills; ability to analyze data and derive actionable recommendations.
• Ability to create compelling data visuals and translate insights into presentations for stakeholders.
• Understanding of data privacy compliance.
• Experience with Google Marketing Platform, DV360, Campaign Manager and Google Ads.

Responsibilities

• Develop brand-specific audience targeting guidelines aligned with group strategy and media platform requirements.
• Translate behavioural market audiences into addressable target segments across channels.
• Create clear charts and visualizations to communicate audience behaviours and test results.
• Support audience testing programs with hypothesis creation and learning extraction.
• Analyse audience performance across platforms to identify insights and optimization opportunities.
• Respond to client briefs with data-driven audience recommendations and execution support.

Skills

Data Strategy

Audience Targeting

Media Platforms

Analytics

Storytelling

Education

Bachelor's degree

Tools

DV360

Campaign Manager

Google Ads

GA/Adobe Analytics

Job description

Overview

Data Strategy - Specialist

Open Locations: Hyderabad, Bengaluru, Chennai, Coimbatore, Pune

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This role involves transforming the way our clients think about, organize and orchestrate audience data to deliver more timely, engaging and meaningful brands experience for their customers.

As a Data Strategy Specialist, you will play a critical role in tailoring data strategies and audience guidance to inform brand specific targeting and optimisation and measurement.

Your focus is on audiences' guidelines for media buying teams and audiences' deployment in data platforms, and uncovering results from campaign performance and tests.

Reporting into the Data Strategy Director, you will act as a day-to-day operations for brand-specific audience execution in media platforms, working with the Data Strategy Team and Media Experience channels specialists.

Responsibilities

Roles & Responsibilities:

• Developing brand-specific audience targeting guidelines aligned with group-level strategy (provided by Director) and tailored to media platforms requirements, leveraging first, second, third-party data and geostrategies
• Translating behavioural market audiences (segments) into addressable target segments on addressable channels (social, programmatic, BVOD etc)
• Creating clear charts and visualizations to communicate audience behaviours, test results, and performance trends
• Supporting our audience testing programs, including hypothesis creation, test setup guidance, and learning extraction
• Analysing audience performance across platforms (Meta, Snapchat, Google, Amazon, etc.) to identify insights (spend / performance) and optimisation opportunities
• Responding to client briefs and campaign requests with timely, data-driven audience recommendations and execution support.

Qualifications

Required Qualifications

• A full-time graduate degree
• 4+ years digital agency-side working in a data strategy, media activation (social or programmatic) or analytics team.
• A working knowledge of ad-serving DSP, media platforms and data/customer management platforms (DMPs/CDPs).
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations.
• Ability to create compelling narratives and visualizations from data; skilled at translating complex insights into clear, persuasive presentations that drive stakeholder decisions and influence strategy
• Strong understanding of data privacy compliance
• Experience within social media platforms and Google Marketing Platform, in particular, DV360, Campaign Manager and Google Ads.

Preferred Qualifications:

• Experience in gaming, sports betting, or entertainment sector analytics.
• Experience with Google Analytics or Adobe Analytics
• MS Excel user with additional experience with programming and/or statistical languages such as SQL
• Experience with media attribution methods.

In this role, you will have the opportunity to work on exciting new client wins, as well as a range of other clients across the portfolio, applying your expertise to shape innovative data and audience strategies, influence key business decisions, and deliver meaningful, measurable impact.