Media Planner (2-4 Years)

Omnicom Global Solutions; Pune District; On-site; INR 400,000 - 700,000; Full time

Job summary

Omnicom Global Solutions in Pune, India seeks an Analyst – Media Planning to assist in developing and executing media campaigns across channels for global brands. You will collaborate with planners, buyers, and cross-functional teams to support planning, documentation, and execution.

The role emphasizes ad tech knowledge and the digital ecosystem, offering opportunities to work with top global brands and manage large accounts. A strong analytical background is essential for success.

Qualifications

• Graduate degree in related field.
• 2–4 years of media planning or marketing analytics experience.
• Knowledge of TV, OOH, Print, Radio and digital media planning.
• Familiarity with GWI, ComScore, Nielsen or similar research sources.
• Proficient in Excel, Word and PowerPoint.

Responsibilities

• Support development of digital media plans by analyzing briefs, audience insights, competitive activity and category trends.
• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.
• Gather and analyze data from syndicated research and planning tools to inform planning decisions.
• Maintain and update media planning documentation, ensuring data entry accuracy, taxonomy coding, and campaign details.
• Collaborate with activation, Ad Operations, analytics, and account teams to support campaign execution.
• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.
• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.
• Participate in internal meetings and planning discussions, providing research insights and documentation support.

Skills

Analytical skills

Attention to detail

Cross-functional collaboration

Multi-tasking

Excel proficiency

PowerPoint proficiency

Word proficiency

Education

Graduate degree in related field

Tools

GWI

ComScore

Vivvix

Prisma

Mbox

Job description

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.

OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.

With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.

OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.

Let’s build what’s next.

Role Overview:

This role of Analyst – Media Planning supports the development and execution of media campaigns for global brands across all channels. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.

Your expertise of ad tech and knowledge of the Digital Ecosystem would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Roles & Responsibilities:

• Supporting the development of digital media plans by analyzing client briefs, audience insights, competitive activity and category trends.


• Assist planners and managers in preparing media plans, presentations, and planning documentation including budgets, flowcharts, and planning spreadsheets.


• Gather and analyze data from syndicated research and planning tools such as GWI, ComScore, Nielsen, or other industry sources to inform planning decisions.


• Maintain and update media planning documentation, ensuring accuracy of data entry, taxonomy coding, and campaign details.


• Collaborate with internal teams including activation, Ad Operations, analytics, and account teams to support campaign execution.


• Monitor campaign pacing and performance against key metrics such as impressions, CTR, engagement, and conversions, highlighting optimization opportunities.


• Prepare campaign reports, summaries, and insights to support internal discussions and client reporting.


• Participate in internal meetings and planning discussions, providing research insights, documentation support, and follow-ups.

Required Qualifications

• A full-time graduate degree.


• 2 – 4 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)


• Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning


• Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.


• Strong analytical skills and attention to detail with the ability to work with large datasets


• Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment


• Proficiency in Microsoft Excel, Word, and PowerPoint.

Preferred Qualifications

• Strong analytical skills and logical reasoning to manage daily deliverables


• Excellent written and verbal communication skills


• Comfortable working in rotational shifts.