Media Buyer – Nutra

Adhook Media Pvt. Ltd; New Delhi; On-site; INR 3,00,000 - 7,00,000; Full time

Job summary

An innovative firm is on the lookout for a talented Media Buyer to enhance their Nutra business through strategic Google Ads campaigns. In this role, you will lead the planning, execution, and optimization of campaigns, ensuring they align with business goals and maximize ROI. Your analytical skills will be key as you monitor performance metrics and implement data-driven adjustments. If you are passionate about digital marketing and eager to stay ahead of industry trends, this is a fantastic opportunity to make a significant impact in a dynamic team environment.

Qualifications

• Proven experience in managing Google Ads campaigns, especially in Nutra.
• Strong analytical skills and proficiency in digital marketing tools.

Responsibilities

• Plan and execute Google Ads campaigns to drive Nutra business growth.
• Analyze campaign performance and optimize for maximum ROI.

Skills

Google Ads Management

Analytical Skills

Problem-Solving Skills

Attention to Detail

Digital Marketing Knowledge

Tools

Google Analytics

Job description

Job Description: Media Buyer - Nutra

About the Role: We're seeking a skilled Media Buyer to join our dynamic team and drive the growth of our Nutra business through effective Google Ads campaigns. As a Media Buyer, you'll be responsible for planning, executing, and optimizing Google Ads campaigns to maximize ROI and achieve our marketing goals.

Key Responsibilities:

1. Campaign Planning and Strategy:
   • Collaborate with the marketing team to develop and implement effective Google Ads strategies aligned with business objectives.
   • Conduct thorough keyword research and audience segmentation to identify high-performing opportunities.
   • Set clear campaign goals, KPIs, and budgets.
2. Campaign Execution:
   • Create, launch, and manage Google Ads campaigns across various formats (search, display, shopping, video).
   • Optimize bid strategies, ad copy, and landing pages to improve click-through rates and conversions.
   • Monitor campaign performance closely and make data-driven adjustments to maximize ROI.
3. Budget Management:
   • Effectively allocate budgets across different campaigns and channels.
   • Track campaign spending and ensure adherence to budget constraints.
4. Performance Analysis and Optimization:
   • Utilize Google Analytics and other analytics tools to track campaign performance and identify areas for improvement.
   • Analyze key metrics such as ROI, conversion rates, and cost per acquisition (CPA).
   • Implement A/B testing and other optimization techniques to enhance campaign effectiveness.
5. Stay Updated:
   • Stay up-to-date with the latest trends and best practices in digital marketing, particularly Google Ads.
   • Attend industry conferences and webinars to expand knowledge and skills.

Qualifications:

• Proven experience in managing Google Ads campaigns, preferably in the Nutra industry.
• Strong understanding of Google Ads platform, including search, display, shopping, and video campaigns.
• Proficiency in using Google Analytics and other digital marketing tools.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Ability to work independently and as part of a team.
• A passion for digital marketing and a desire to stay updated with industry trends.