Media Buyer & Creative Strategist

JobItUs; Kolkata District; On-site; INR 500,000 - 1,000,000; Full time

Job summary

JobItUs in Kolkata seeks a female Media Buyer and Creative Strategist to support senior performance marketers and the creative team. You will run Meta Ads campaigns and own the creative strategy, writing hooks and copy, scripting video ads, and briefing designers.

The role focuses on developing ad angles, testing, and delivering assets on time, with opportunities to grow into an independent media buyer within 12–18 months.

Qualifications

• 1–2 years of experience in creative marketing, Meta Ads, Google Ads or copywriting

Responsibilities

• Develop ad angles, hooks, and messaging frameworks per client and audience
• Script short-form video ads (Reels, stories, UGC) and brief designers with clear direction
• Set up and optimize Meta Ads campaigns under senior guidance and monitor performance
• Support A/B testing across creatives, audiences, and copy and document learnings
• Prepare weekly performance summaries and creative reports
• Coordinate with design and video teams for timely asset delivery
• Read campaign metrics (CTR, CPL, ROAS) to draw actionable insights

Skills

Creative writing

Campaign analytics

English fluency

Briefing designers

AI tools familiarity

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads Manager

Canva

CapCut

Notion

Slack

Job description

Location: New Alipore, Kolkata

Work Type: In-House

Experience Required: 1 to 2 years

Department: Advertising Reports To: Performance Marketing Executive

Job Description We help businesses grow through data-driven advertising on Meta and Google.

We are looking for a female Media Buyer and Creative Strategist to support our senior performance marketers and creative team. In this role, you will run Meta Ads campaigns while also owning the creative thinking behind them, writing hooks and copy, scripting video ads, and briefing the design and video team. This is the right role for someone who thinks in ad angles, obsesses over what stops a scroll, and can read campaign data to decide what to test next.

Key Responsibilities

Creative Strategy

• Develop ad angles, hooks, and messaging frameworks per client and audience
• - Ideate primary text, headlines, and ad descriptions for Meta campaigns
• - Script short-form video ads Reels, stories, and UGC-style formats
• - Brief designers and video editors with clear creative direction
• - Analyze creative performance data and iterate based on results
• - Maintain a swipe file of high-performing ad references across categories
• - Stay current with viral content trends and new ad formats

Media Buying & Execution

• - Set up and launch Meta Ads campaigns under senior guidance
• - Monitor daily performance and flag issues early
• - Support A/B testing across creatives, audiences, and copy
• - Maintain clean naming conventions, tracking, and structure inside Ads Manager
• - Assist/learn with pixel setup, event tracking, and funnel verification
• - Prepare weekly performance summaries and creative reports
• - Coordinate with the design and video team for timely asset delivery
• - Document campaign learnings in the internal knowledge system

Required Skills and Experience

1 to 2 years of experience in creative marketing, Meta Ads, Google Ads or copywriting

• - Strong writing skills in English punchy, persuasive, adaptable in tone
• - Basic to intermediate knowledge of Meta Ads Manager & Google Ads Manager
• - Good visual sense ability to brief a designer or editor clearly
• - Ability to read campaign metrics (CTR, CPL, ROAS) and draw conclusions
• - Familiarity with Meta Ad Library and competitor research
• - Working knowledge of AI tools such as ChatGPT or Claude
• - Curious, fast learner, takes ownership of work

Tools Used (not mandatory)

Meta Ads Manager - Meta Ad Library - Google Analytics 4 - Notion, Slack, Zoho - Canva, CapCut - ChatGPT / Claude - Google Sheets - Zapier, GHL (advantage) - Claude - GPT - Grok - Cluade code - Edits

• - Meta Ads Manager
• - Meta Ad Library
• - Google Analytics 4
• - Notion
• - Slack
• - Zoho
• - Canva
• - CapCut
• - ChatGPT / Claude
• - Google Sheets
• - Zapier, GHL (advantage)
• - Claude
• - GPT
• - Grok
• - Cluade code
• - Edits

Qualifications

Education: Bachelor's degree in Marketing, Mass Communication, English, or related field

• Portfolio: Any ad copy, scripts, or content samples personal, freelance, or academic
• Language: English (mandatory). Speaking is mandate
• Social Presence: Any LinkedIn or online presence showing interest in marketing or content

Top 3 Goals

1. Build a high-performing creative library across all active client accounts angles tested, winners documented, briefs ready to reuse. 2. Support the senior media buyer in reducing creative turnaround time and keeping campaign execution tight. 3. Grow into an independent media buyer within 12 to 18 months, capable of owning client campaigns end to end.