Measurement Implementation Expert

Google; Hyderabad; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Google is seeking a marketing analytics professional to design and execute incrementality studies, A/B tests, and advanced measurement frameworks for global clients. You will drive insights that translate into powerful media strategies and improved ROI across digital channels.

Lead end-to-end measurement projects, reconcile MMM, MTA, and Incrementality data, and collaborate with sales and product teams to maximize customer success in a fast-paced environment.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in designing and executing incrementality studies and A/B testing frameworks.
• Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Responsibilities

• Develop a deep understanding of client marketing and business objectives. Design optimal measurement strategies and define sophisticated KPIs tailored to client maturity.
• Lead the end‑to‑end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo‑based Experiment—ensuring statistical significance on all uplift data.
• Utilize advanced investigative skills to model experimental results and integrate them into broader media plan ROI analyses. Analyze attribute lift across channels to inform high‑level channel strategy and budget allocation.
• Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third‑party measurement.
• Partner with In‑Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Skills

Marketing analytics

ROI analysis

Statistical analysis

Incrementality studies

A/B testing

Stakeholder management

Portfolio ownership

Education

Bachelor's degree

Tools

SQL

Python

R

MMM tools

MTA tools

Job description

Qualifications

Minimum Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience in designing and executing incrementality studies and A/B testing frameworks.
• Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Preferred Qualifications

• Expertise in SQL, Python, or R for building data models and pulling insights from large, complex datasets.
• Experience defining measurement frameworks for mid‑funnel and audience acquisition goals, moving beyond traditional last‑click conversion tracking.
• Specialized experience in Media Mix Modeling (MMM), Incrementality and Multi‑Touch Attribution (MTA) tools, with the ability to validate and integrate results from multiple measurement sources of truth.
• Deep understanding of technical trends around privacy‑safe measurement, conversion analytics, and attribution best practices.

About the Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and a commitment to maximizing customer success. You act like an owner, move with velocity through change, and find innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI‑era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google creates products and services that improve the world, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

Responsibilities

• Develop a deep understanding of client marketing and business objectives. Design optimal measurement strategies and define sophisticated KPIs tailored to client maturity.
• Lead the end‑to‑end execution of measurement studies—including Conversion Lift, Brand Lift, XNR, and Geo‑based Experiment—ensuring statistical significance on all uplift data.
• Utilize advanced investigative skills to model experimental results and integrate them into broader media plan ROI analyses. Analyze attribute lift across channels to inform high‑level channel strategy and budget allocation.
• Reconcile disparate data sources (MMM, MTA, and Incrementality) to provide a unified narrative of media effectiveness, helping clients navigate the shift toward third‑party measurement.
• Partner with In‑Market Sales and Product Specialist teams to interpret complex measurement results for client leadership.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.