Marketing Specialist- SEO

Quantiphi Analytics Solutions Private Limited; Mumbai; Hybrid; INR 1,200,000 - 2,500,000; Full time

Job summary

Quantiphi is seeking a results-driven Marketing Specialist-SEO to lead enterprise SEO, GEO/AEO, and content optimization from Mumbai hybrid setup. The role collaborates with content, product marketing, engineering, design, and analytics to boost organic visibility and lead generation.

You will own keyword research, technical SEO audits, and data-driven reporting using GA4 and Search Console, delivering actionable recommendations and dashboards to improve rankings and traffic.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• 5–7 years of hands‑on SEO experience for B2B, SaaS, or enterprise websites.
• Strong knowledge of technical SEO, on‑page optimization, keyword research, and content strategy.
• Experience analyzing SEO performance and translating insights into actionable recommendations.
• Excellent analytical, communication, and stakeholder management skills.

Responsibilities

• Develop and execute enterprise SEO strategies aligned with business goals.
• Perform keyword research, search intent analysis, competitor benchmarking, and content gap analysis.
• Build keyword clusters, topic clusters, and content roadmaps to increase organic traffic and conversions.
• Monitor search algorithm updates and identify opportunities for continuous optimization.
• Optimize content for AI-powered search experiences, including AI Overviews and answer engines.
• Improve brand visibility, citations, and share of voice across AI search platforms.
• Develop GEO content guidelines focused on semantic relevance, structured content, FAQs, and answer-first writing.
• Create SEO content briefs and optimize blogs, solution pages, product pages, and landing pages.
• Recommend improvements for metadata, internal linking, content hierarchy, and on-page SEO.
• Conduct content audits to refresh, consolidate, or expand existing content while preventing keyword cannibalization.
• Perform technical SEO audits and resolve issues related to crawlability, indexability, redirects, canonicals, structured data, XML sitemaps, robots.txt, duplicate content, and Core Web Vitals.
• Partner with engineering teams to implement and validate technical SEO recommendations.
• Support website migrations, URL restructures, and SEO QA during releases.
• Track SEO performance using Google Analytics 4, Google Search Console, and other SEO tools.
• Build dashboards and present insights on traffic, rankings, CTR, conversions, AI visibility, and technical health.
• Measure the impact of SEO initiatives and recommend data-driven improvements.
• Work closely with content, design, engineering, and product marketing teams to integrate SEO best practices.
• Develop SEO documentation, guidelines, and training materials.
• Manage multiple SEO initiatives while prioritizing based on business impact.

Skills

Technical SEO

On-page optimization

Keyword research

Content strategy

Analytics

Stakeholder management

Communication

Education

Bachelor's degree

Tools

HTML

CSS

JavaScript

Google Analytics

Job description

Marketing Specialist- SEO

Apply locations IN MH Mumbai Eureka

time type Full time

End Date: September 30, 2026

While technology is the heart of our business, a global and diverse culture is the heart of our success. We love our people and we take pride in catering them to a culture built on transparency, diversity, integrity, learning and growth.

If working in an environment that encourages you to innovate and excel, not just in professional but personal life, interests you- you would enjoy your career with Quantiphi!

Role Overview

Experience: 5–7 Years

Location: Mumbai

Work Mode: Hybrid

We are looking for a results-driven SEO Manager to lead our organic search and Generative Engine Optimization (GEO/AEO) initiatives. The ideal candidate will drive organic growth through technical SEO, content strategy, AI search optimization, and data-driven decision-making. This role requires close collaboration with content, product marketing, engineering, design, and analytics teams to improve search visibility, website performance, and lead generation.

Key Responsibilities

SEO Strategy

• Develop and execute enterprise SEO strategies aligned with business goals.

• Perform keyword research, search intent analysis, competitor benchmarking, and content gap analysis.

• Build keyword clusters, topic clusters, and content roadmaps to increase organic traffic and conversions.

• Monitor search algorithm updates and identify opportunities for continuous optimization.

GEO / AEO

• Optimize content for AI-powered search experiences, including AI Overviews and answer engines.

• Improve brand visibility, citations, and share of voice across AI search platforms.

• Develop GEO content guidelines focused on semantic relevance, structured content, FAQs, and answer-first writing.

Content Optimization

• Create SEO content briefs and optimize blogs, solution pages, product pages, and landing pages.

• Recommend improvements for metadata, internal linking, content hierarchy, and on-page SEO.

• Conduct content audits to refresh, consolidate, or expand existing content while preventing keyword cannibalization.

Technical SEO

• Perform technical SEO audits and resolve issues related to crawlability, indexability, redirects, canonicals, structured data, XML sitemaps, robots.txt, duplicate content, and Core Web Vitals.

• Partner with engineering teams to implement and validate technical SEO recommendations.

• Support website migrations, URL restructures, and SEO QA during releases.

Analytics & Reporting

• Track SEO performance using Google Analytics 4, Google Search Console, and other SEO tools.

• Build dashboards and present insights on traffic, rankings, CTR, conversions, AI visibility, and technical health.

• Measure the impact of SEO initiatives and recommend data-driven improvements.

Collaboration

• Work closely with content, design, engineering, and product marketing teams to integrate SEO best practices.

• Develop SEO documentation, guidelines, and training materials.

• Manage multiple SEO initiatives while prioritizing based on business impact.

Required Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.

• 5–7 years of hands‑on experience in SEO for B2B, SaaS, or enterprise websites.

• Strong knowledge of technical SEO, on‑page optimization, keyword research, and content strategy.

• Experience analyzing SEO performance and translating insights into actionable recommendations.

• Excellent analytical, communication, and stakeholder management skills.

Preferred Qualifications

• Familiarity with AI search optimization, entity SEO, and semantic search.

• Working knowledge of HTML, CSS, and JavaScript is a plus.

• Google Analytics or SEO certifications are preferred.

If you like wild growth and working with happy, enthusiastic over‑achievers, you’ll enjoy your career with us!

Welcome

Thank you for your interest in Quantiphi!

We are a team that dreams together and collaborates to ensure success.

We are currently looking for exceptional individuals who can join us and contribute to a fun, diverse and hybrid work culture. As a part of the Quantiphi family, you will get ample opportunities to learn, grow and interact with colleagues from varied experience and backgrounds around the globe.

About Us

Quantiphi is an award‑winning AI‑first digital engineering company driven by the desire to reimagine and realize transformational opportunities at the heart of business. We solve the toughest and most complex business problems with the latest and cutting‑edge technologies and to make this happen, we have a vibrant, diverse and talented set of professionals we proudly refer to as the Quantiphi family.

Our culture is built on transparency, diversity, integrity, learning and growth. We are committed to provide our teams with an environment that helps them to learn, grow and flourish in their professional as well as personal lives.