Marketing Platform Auto Analyst

Accenture PLC; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Accenture is seeking a Marketing Platform Auto Analyst to manage daily campaign operations and ensure SLA-compliant delivery. The role focuses on Marketo-driven email campaigns, lead nurturing, segmentation, and performance analysis.

You will design and optimize Marketing Ops processes, lead cross-functional teams, and contribute to growth opportunities while supporting rotating shifts and English communication globally.

Qualifications

• 2+ years of experience in Marketo.
• HTML and CSS proficiency with responsive emails.
• Knowledge of JavaScript for Marketo is a plus.
• Certifications in Marketo and HTML responsive design are advantageous.
• Written and verbal communication skills in English.
• Autonomy in balancing day-to-day workload, priorities and schedule.

Responsibilities

• Responsible for daily campaign management and deliverables.
• Coordination and delivery of SOWs or LOEs.
• Daily task management and delivery maintenance.
• Manage customer satisfaction and KPI metrics.
• Identify business growth opportunities.
• Define and evaluate team objectives and training programs.
• Develop and execute marketing campaigns using Marketo.
• Analyze operational marketing; implement improvements.
• Flexible working in shifts.

Skills

Marketing Operations - Campaign Manage

Education

Any Graduation

Tools

Marketo

HTML/CSS

JavaScript for Marketo

Job description

Skill required: Marketing Operations - Campaign Management

Designation: Marketing Platform Auto Analyst

Qualifications: Any Graduation

Years of Experience: 3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

• Responsible for daily campaign management and deliverables
• Coordination and delivery of SOWs or LOEs
• Daily task management and delivery maintenance
• Manage customer satisfaction (define indicators, apply data collection process, analysis and take corrective and preventions actions)
• Identify business growth opportunities
• Ensure account continuity based on set metrics SLAs KPIs (performance)
• Role requires Digital Marketing Ads Promotion creation design
• Manage or Lead a set of teams or accounts providing leadership, guidance and organization to the projects under his or her command
• Define and evaluate direct reports business objectives (PA Process)
• Follow up on team members defined career path and professional growth opportunities
• Define, implement and follow up on teams training program
• Control the Marketo programs technical design, configuration, deployment, and modification
• Experience with email strategy, AB testing and developing email templates is required
• Develop and execute marketing campaigns using Marketo, including email,lead nurturing,segmentation,and scoring programs
• Analyze operational marketing and or sales processes to find and suggest efficiencies
• Flexible working in shifts

What are we looking for?

• 2+ yrs of experience in Marketo
• Proficiency in HTML and CSS and experience developing responsive designs for emails, landing pages, and forms
• Knowledge of JavaScript for Marketo is a plus
• Relevant certifications in Marketo and HTML responsive design are advantageous
• Written and verbal communication skills in English
• Autonomy in balancing day to day workload, priorities, and schedule is expected
• Create new emails, forms, and landing sites with Marketo
• Create, modify, and test campaign components like forms, landing pages, emails, smart campaigns, smart list etc.

Roles and Responsibilities:

• In this role you are required to do analysis and solving of lower-complexity problems
• Your day to day interaction is with peers within Accenture before updating supervisors
• In this role you may have limited exposure with clients and or Accenture management
• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
• The decisions you make impact your own work and may impact the work of others
• You will be an individual contributor as a part of a team, with a focused scope of work
• Please note that this role may require you to work in rotational shifts Any Graduation

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