Custom Software Engineering Senior Analyst

Accenture PLC; Mumbai City; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Accenture PLC seeks a Custom Software Engineering Senior Analyst to drive marketing automation and email campaigns using Marketo. You will design HTML email templates, implement dynamic content, and ensure deliverability and accessibility across devices. Strong collaboration with PMs and creative teams is essential.

Experience with API integration, reporting, and A/B testing will help optimize campaigns and accelerate time-to-market within a global professional services setting at Accenture.

Qualifications

• Marketo: In-depth knowledge of Marketo functionalities.
• Campaign Management: Proficiency in configuring Marketo components, including dynamic content, snippets, tokens, and program templates.
• Best Practices: Email marketing practices including deliverability, segmentation, personalization, and A/B testing.
• Problem Solving: Troubleshoot and resolve issues related to Marketo and campaigns.
• Collaboration: Strong communication to work with cross-functional teams.
• Attention to Detail: Manage multiple campaigns with accuracy across coding and rendering.
• Proficiency in HTML and CSS: Coding responsive HTML email templates compatible with many clients.
• Email Design Best Practices: Knowledge of UX and deliverability best practices.
• Testing and Troubleshooting: Test emails across devices and clients.
• API Integration: Experience with Marketo API capabilities.
• Reporting and Analysis: KPI tracking and actionable insights.
• Graphic Design: Basic design skills for email visuals.
• A/B Testing: Set up and analyze tests to optimize performance.
• Accessibility: Email accessibility standards awareness.

Responsibilities

• Campaign Planning & Requirements Gathering: Collaborate with PM/marketing stakeholders to define objectives and risks.
• HTML Email Template Development: Design and develop HTML templates from PSDs, ensure responsiveness.
• Email Build Testing: Test rendering across clients and devices for consistency.
• Email Design Best Practices: Stay updated with industry trends and standards for effective campaigns.
• Troubleshooting & Issue Resolution: Resolve HTML/CSS issues during development or execution.
• Data hygiene & Work Orchestration: Use ticketing tool and keep records for seamless campaigns.
• Reports: Produce required reports for client and leadership.

Skills

Marketo

Campaign Management

Email Deliverability

Segmentation

Personalization

A/B Testing

Collaboration

Attention to Detail

HTML/CSS

Email Rendering

Accessibility

API Integration

Reporting & Analytics

Graphic Design

Education

Any Graduation

Job description

Skill required

Marketing Operations - Marketing Automation & Technology Execution

Designation

Custom Software Engineering Senior Analyst

Qualifications

Any Graduation

Years of Experience

5 to 7Years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

What are we looking for?

• Marketo: In-depth knowledge of Marketo functionalities
• Campaign Management: Proficiency in configuring and customizing Marketo components, including dynamic content, snippets, tokens, and program templates.
• Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
• Problem Solving: Strong problem-solving skills and the ability to troubleshoot and resolve technical issues related to Marketo and campaign execution.
• Collaboration Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
• Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering.
• Proficiency in HTML and CSS: Strong knowledge and hands‑on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Testing and Troubleshooting: Experience in testing emails across different devices and email client
• API Integration: Exposure to API integration to fully utilize Marketo s API capabilities.
• Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.
• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.
• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles and Responsibilities

Campaign Planning & Requirements Gathering:Collaborate with Project Manager &/or marketing stakeholders to understand campaign objectives & requirements by carefully reviewing briefs & seeking clarification before the build along with highlighting risks (if any).Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.HTML Email Template Development:Design & develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility & responsiveness across desktop & mobile devices.Implement dynamic content & personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic & personalized email experiences.Email Build Testing:Conduct thorough testing to verify email rendering across different email clients & devices to ensure consistent display & functionality.Email Design Best Practices:Stay up to date with email design best practices, industry trends, & email marketing standards to create visually compelling & effective email campaigns.Troubleshooting & Issue Resolution:Identify & resolve any HTML/CSS-related issues that may arise during email campaign development or execution.Work Orchestration & Data hygiene:Fully underst& ticketing/request management tool & accurately record updates, data points,timestamps etc. to provide seamless campaign experience to both internal & external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) alongwith checklist & other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client & leadership.

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.