Marketing Operations Manager

Sarvam; Bengaluru; On-site; INR 2,000,000 - 4,200,000; Full time

Job summary

Sarvam is building India's sovereign AI infrastructure and seeks a Marketing Operations Manager to own the marketing engine, systems, data, and processes across campaigns, channels, and teams. You will drive measurability, optimize spend, and elevate efficiency with automation and AI-native workflows.

In this central role, you’ll partner with Growth, Demand Gen, Product Marketing, and Developer Relations to design scalable martech, maintain data hygiene, and deliver actionable dashboards for

Qualifications

• 4-6 years in marketing operations, revenue operations, or related role in B2B tech/SaaS.
• Hands-on expertise with a major marketing automation platform and a CRM, including building workflows and integrations.
• Strong analytical capability; builds dashboards, defines attribution, models data.
• Experience designing lead management, funnel instrumentation, and MvR handoffs.

Responsibilities

• Own selection, integration, and administration of the marketing stack and data flows.
• Instrument full funnel from visit to revenue and define stages/data models.
• Build and maintain attribution models and leadership dashboards.
• Manage lead scoring, routing, and MQL-to-SQL handoff with clear SLAs.
• Set up and support campaign execution across channels; automate workflows.
• Maintain data hygiene, governance, and segmentation.
• Document workflows and train team on systems.
• Apply AI-native workflows to reporting, QA, enrichment, and content ops.

Skills

4-6 years experience

HubSpot / Marketo / CRM experience

Analytics & dashboards

Lead management & MQL/SQL

Tools

HubSpot

Salesforce

Marketo

Job description

About Sarvam

Sarvam is building the bedrock of Sovereign AI for India. The company is developing India’s full-stack sovereign AI platform, building across research, models, infrastructure and applications with a singular focus on making AI genuinely work for India. Sarvam works with leading enterprises and public institutions and is backed by Lightspeed, Peak XV, and Khosla Ventures. Sarvam partners with India’s leading brands, including Tata Capital, SBI Life, CRED, IDFC, and LIC.

About the Role

The Marketing Operations Manager makes Sarvam's marketing engine run. This role owns the systems, data, and processes that connect every campaign, channel, and team, from the website and developer signups through to pipeline and revenue. The job is to make marketing measurable: to know what is working, what is not, and where every rupee and hour is going. This person sits at the centre of a fast-moving marketing team spanning growth, demand generation, product marketing, and developer relations. They build the martech stack, keep the data clean, run attribution, and turn a lean team into a leveraged one by automating the manual and instrumenting the unmeasured.

What You’ll Do

• Martech stack ownership. Own selection, integration, and administration of the marketing stack - CRM, marketing automation, analytics, attribution, and enrichment tools. Keep systems connected and data flowing cleanly between them.
• Funnel instrumentation. Instrument the full funnel from first visit and developer signup through to MQL, SQL, and closed revenue. Define the stages, the data model, and the definitions everyone agrees on.
• Attribution & reporting. Build and maintain attribution models and reporting that show what drives pipeline and usage. Deliver dashboards leadership actually uses to make decisions.
• Lead management & routing. Own lead scoring, routing, and the MQL-to-SQL handoff with Sales, with clear SLAs on quality and follow-up. Keep the bridge between Marketing and Sales clean and accountable.
• Campaign operations. Set up, QA, and support campaign execution across email, paid, events, and lifecycle. Build the templates, workflows, and processes so campaigns ship faster with fewer errors.
• Data hygiene & governance. Keep the database accurate, deduplicated, and compliant. Own segmentation, list management, and data governance including consent and privacy requirements.
• Process & enablement. Document workflows, build playbooks, and train the team on the systems. Remove the manual, repetitive work that slows the team down.
• AI-native workflows. Use AI to compress every operational cycle—reporting, QA, enrichment, segmentation, and content ops. Treat the ops function itself as a place to apply Sarvam's own tools.
• Budget & vendor management. Track marketing spend against pipeline, manage tool contracts and renewals, and surface where budget is and is not paying off.

What We're Looking For

• 4-6 years in marketing operations, revenue operations, or a closely related role at a B2B technology or SaaS company.
• Hands‑on expertise with at least one major marketing automation platform (HubSpot, Marketo, or similar) and a CRM (Salesforce or similar), including building workflows, scoring, and integrations yourself.
• Strong analytical capability – you build your own dashboards, define attribution, and pull and model your own data.
• Track record of designing and improving lead management, funnel instrumentation, and Marketing‑to‑Sales handoff processes.

Why Sarvam?

Sarvam is a fast‑moving, high talent‑density team building full‑stack AI for India, working on problems that push the frontiers of AI with real population‑scale impact.

Work alongside researchers, engineers, builders, and business leaders who move fast and hold each other to a very high bar.

High ownership and high impact, from day one.

Everything we do is AI‑first, from the way we build and ship to the way we think about problems.

You can work on problems that could change how an entire country learns, works, and communicates.

If you want to work on problems at the frontier of AI in India, Sarvam is the place to be.