Marketing Operations Expert - AI Environments

Obsidian; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Obsidian is seeking a hands-on Marketing Operations professional to help design and pressure-test AI training environments and marketing workflows in Mumbai. You will craft briefs, artifacts, and evaluation criteria to reveal planted issues and strong decision-making.

You will work across CRM, marketing automation, project tracking, and support tools to simulate realistic campaigns and metrics, while ensuring clear written reasoning and thorough test coverage.

Qualifications

• Hands-on marketing operations experience building routing rules and workflows.
• Fluent in Salesforce, marketing automation, project trackers, and support tools.
• Experience building AI training environments or simulated case studies preferred.
• Rubric Academy or Rubric Bootcamp certification preferred.
• Clear written reasoning and ability to explain why a decision is right.

Responsibilities

• Design task briefs and specify the documents, dashboards, personas and tool states required.
• Write or review reference answers and evaluation criteria to differentiate strong responses.
• Review AI agent attempts and judge them against your standard workflows.
• Plan and coordinate multi-step work across several tools in the marketing stack.

Skills

Marketing operations

Salesforce

Marketing automation

Project tracking tools (Asana/Linear)

Support tools (Zendesk/Intercom)

AI training environments

RL environments

Rubric certification

Written reasoning

Tools

Salesforce

Asana

Linear

Zendesk

Intercom

Job description

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Marketing Operations environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in marketing operations, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Marketing Operations scope

Lead routing, workflow design, campaign operations, agency and process transitions, and orchestration across the marketing and sales stack.

Who we are looking for

• Hands-on practitioner experience in marketing operations — you have built the routing rules, the workflows and the reporting yourself
• Fluent in a CRM such as Salesforce, a marketing automation platform, a project tracker such as Asana or Linear, and a support tool such as Zendesk or Intercom
• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred
• Rubric Academy or Rubric Bootcamp certification is strongly preferred
• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.