Marketing Operations & AI Manager

IND002 Thomson Reuters International Services Private Limited; Karnataka; Hybrid; INR 4,500,000 - 7,000,000; Full time

Benefits offered by this job

Hybrid work model

Flexibility policy

Mental health days off

Headspace app access

Retirement savings

Job summary

Thomson Reuters informs the way forward by empowering professionals with trusted content, technology, and AI-enabled workflows in Asia and Emerging Markets. This Marketing Operations & AI Manager role oversees the regional marketing technology stack, data quality, and reporting, ensuring the demand engine runs reliably and insights guide leadership decisions.

The role focuses on administering Eloqua/SFDC integrations, building AI-driven automation, and mentoring junior staff while aligning with

Qualifications

• Five or more years hands-on in marketing operations or go-to-market in a B2B technology environment.
• Strong hands‑on experience administering Eloqua or Marketo, and Salesforce, including automation, integrations, lead scoring, and lifecycle management.
• A strong data and analytics background: you query and join data with SQL, build reporting in Power BI, and turn marketing and pipeline data into clear analysis, insight, and recommendations.
• A foundation in business analytics or data science, comfortable working with larger datasets to find and explain what is happening.
• Hands‑on experience building AI and automation, including agentic AI workflows, to remove repetitive work and speed up marketing operations.
• Practical command of the lead lifecycle and a sales and marketing reporting background, including lead scoring, routing, the MQL to SQL handoff, and funnel reporting.
• Experience working across a matrixed, multi‑region organisation, ideally across Asia or emerging markets.
• A self‑starter who spots and fixes problems before they reach the wider team, experienced enough to set the reporting standard and guide a more junior analyst, and a clear communicator who can explain technical work to non‑technical colleagues.

Responsibilities

• Run the regional marketing technology stack: administer, configure, and maintain the regional marketing technology platforms and their integrations day to day, including Eloqua (or the regional marketing automation platform) and Salesforce, covering system configuration, user management, data flows, and platform migrations.
• Own the lead lifecycle and routing: build and maintain lead capture, scoring, and lifecycle management, the routing rules, and the MQL to SQL definitions and handoff into business development and sales, so leads move cleanly and fast.
• Own reporting, analysis, and insight: own the KPI and reporting framework and the data behind it, including tracking and attribution; analyse marketing and pipeline performance; and turn the numbers into clear insight and recommendations for marketing and commercial leaders, what they mean and what to do.
• Build and maintain reporting in Power BI and SQL, and guide the more junior analyst who produces routine reporting.
• Build AI and automation into the work: design, build, and run AI and agent workflows for repetitive operations tasks such as data hygiene, lead routing, segmentation, reporting, and localisation, turning manual effort into fast, reliable automation.
• Keep data clean and compliant: maintain data quality, enrichment and the integrity of records, and keep marketing activity compliant with data regulation across AEM markets.
• Keep marketing organised: maintain campaign taxonomy, naming, and the standard processes and templates that keep marketing consistent across markets, and support budget tracking and reporting.
• Document, train, and work with vendors: create clear documentation and run onboarding and training so marketers across the region use the tools and processes consistently, and work with external vendors and platform partners.

Skills

Marketing operations

Marketing technology

SQL

Power BI

Data analytics

Automation

Lead lifecycle

Education

Business analytics

Tools

Salesforce

Eloqua/Marketing Automation

Job description

Job Description

As Marketing Operations & AI Manager for Asia and Emerging Markets, you run the region's marketing technology, data, automation, and reporting. You own the platforms, integrations, data, dashboards, and AI workflows that the whole marketing team depends on, and you keep them working. This is the systems and data layer underneath marketing, distinct from campaign operations, who build and ship the campaigns themselves. Your job is to keep the demand engine running reliably, the data clean, and marketing's contribution to pipeline measurable and trusted. TR is investing in AEM marketing so it runs on better systems and practical automation. Done well, this role takes manual, repetitive work off the team, gives everyone reporting they can rely on, and makes AI an everyday tool rather than a project.

Key Responsibilities

• Run the marketing technology stack: administer, configure, and maintain the regional marketing technology platforms and their integrations day to day, including Eloqua (or the regional marketing automation platform) and Salesforce, covering system configuration, user management, data flows, and platform migrations.
• Own the lead lifecycle and routing: build and maintain lead capture, scoring, and lifecycle management, the routing rules, and the MQL to SQL definitions and handoff into business development and sales, so leads move cleanly and fast.
• Own reporting, analysis, and insight: own the KPI and reporting framework and the data behind it, including tracking and attribution; analyse marketing and pipeline performance; and turn the numbers into clear insight and recommendations for marketing and commercial leaders, what they mean and what to do.
• Build and maintain reporting in Power BI and SQL, and guide the more junior analyst who produces routine reporting.
• Build AI and automation into the work: design, build, and run AI and agent workflows for repetitive operations tasks such as data hygiene, lead routing, segmentation, reporting, and localisation, turning manual effort into fast, reliable automation.
• Keep data clean and compliant: maintain data quality, enrichment and the integrity of records, and keep marketing activity compliant with data regulation across AEM markets.
• Keep marketing organised: maintain campaign taxonomy, naming, and the standard processes and templates that keep marketing consistent across markets, and support budget tracking and reporting.
• Document, train, and work with vendors: create clear documentation and run onboarding and training so marketers across the region use the tools and processes consistently, and work with external vendors and platform partners.

Required Qualifications

• Five or more years hands‑on in marketing operations, marketing technology, or go‑to‑market operations in a B2B technology environment.
• Strong hands‑on experience administering a marketing automation platform such as Eloqua or Marketo, and Salesforce, including automation, integrations, lead scoring, and lifecycle management.
• A strong data and analytics background: you query and join data with SQL, build reporting in Power BI, and turn marketing and pipeline data into clear analysis, insight, and recommendations.
• A foundation in business analytics or data science, comfortable working with larger datasets to find and explain what is happening.
• Hands‑on experience building AI and automation, including agentic AI workflows, to remove repetitive work and speed up marketing operations.
• Practical command of the lead lifecycle and a sales and marketing reporting background, including lead scoring, routing, the MQL to SQL handoff, and funnel reporting.
• Experience working across a matrixed, multi‑region organisation, ideally across Asia or emerging markets.
• A self‑starter who spots and fixes problems before they reach the wider team, experienced enough to set the reporting standard and guide a more junior analyst, and a clear communicator who can explain technical work to non‑technical colleagues.

Preferred Qualifications

• Any relevant certifications will be added advantage #LI‑VN1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office‑based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
• This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work‑life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions.
• Our Grow My Way programming and skills‑first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI‑enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture

Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

Social Impact

Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

Making a Real‑World Impact

We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them.

Equal Employment Opportunity

To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status or any other protected classification under applicable law.

Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

More information about Thomson Reuters can be found on thomsonreuters.com.

At Thomson Reuters, we’re not riding the AI wave — we’re reshaping the future of professional work across law, tax, compliance, and journalism. Here, you will collaborate with smart, ambitious people who thrive on solving complex problems, delivering market‑leading solutions, and innovating with curiosity and care. Learn more about a career with us Our Employer Story Inside Thomson Reuters Blog Awards and Recognition Join Our Talent Community Protect Your Job Search Future‑ready careers Our focus on a skills‑first approach ensures you’ll have the tools and knowledge to grow, lead and thrive in an AI‑enabled future.