Marketing Manager, Specialist

The Vanguard Group; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Vanguard in Hyderabad, Telangana, is seeking a highly analytical Marketing Manager, Specialist to lead employer brand marketing, digital channel strategy, and performance-driven initiatives. You will collaborate with talent acquisition, business leaders, and partners to shape marketing plans that attract top talent and drive growth.

The role demands 7–10 years in Digital Marketing or related fields, with prior leadership experience and a track record of data-driven campaigns across LinkedIn, job

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Analytics, or a related field.
• Master's degree or professional certification in Digital Marketing, Marketing Analytics, SEO, or related disciplines is preferred.
• 7-10 years of experience in Digital Marketing, Employer Branding, Marketing Analytics, or related functions.
• Minimum 2-3 years of experience in a leadership role, managing strategic programs, projects, or teams.
• Prior experience working with or supporting Global Capability Centers (GCCs) is highly preferred.

Responsibilities

• Develop and execute digital marketing strategies to strengthen employer brand presence across multiple digital channels.
• Lead employer branding initiatives across platforms including LinkedIn, Naukri, company career websites, social media, and emerging digital channels.
• Own channel strategy, audience growth, engagement, and content performance across all digital platforms.
• Plan and manage paid media campaigns to maximize reach, engagement, and conversion.
• Enhance brand visibility through innovative digital marketing initiatives and data-driven campaign optimization.
• Drive comprehensive SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve discoverability and digital presence.
• Optimize website content, landing pages, and digital assets for search performance and user engagement.
• Monitor digital trends, platform updates, and emerging technologies to continuously improve campaign effectiveness.
• Establish and maintain robust marketing analytics frameworks and performance dashboards.
• Analyze campaign performance, audience behavior, website traffic, engagement trends, and conversion metrics.
• Deliver actionable insights through detailed reporting and measurement strategies.
• Utilize marketing data to identify opportunities, improve ROI, and inform future investments.
• Manage employer branding and talent attraction experiences across career sites and digital platforms.
• Monitor website engagement metrics and implement optimizations to improve user experience and conversion.
• Partner with internal and external stakeholders to ensure consistent branding and effective digital execution.
• Collaborate with business leaders, Talent Acquisition teams, marketing partners, and external vendors to align marketing initiatives with organizational objectives.
• Develop annual and quarterly marketing plans, roadmaps, and campaign strategies.
• Drive project governance, execution excellence, and timely delivery of strategic initiatives.
• Influence stakeholders through insights, data, and strategic recommendations.
• Provide guidance and leadership across marketing initiatives and project teams.
• Mentor junior team members and foster a culture of innovation, accountability, and continuous improvement.
• Lead cross-functional programs and manage multiple priorities in a dynamic environment.

Skills

Digital marketing

Employer branding

Marketing analytics

Leadership

Stakeholder management

Content strategy

Education

Bachelor's degree in Marketing

Master's degree or professional certification in Digital Marketing

Tools

LinkedIn

Naukri

Google Analytics

Job description

About Vanguard Founded in 1975, Vanguard is one of the world's leading investment management companies. The firm offers investments, advice, and retirement services to tens of millions of individual investors around the globe—directly, through workplace plans, and through financial intermediaries. Vanguard India Vanguard’s office in India is a significant milestone in our global expansion. We are committed to establishing an enduring technology center in Hyderabad, Telangana and are excited to be adding talent who will focus on Artificial Intelligence (AI), mobile, and cloud-based technologies that drive our business outcomes and deliver a world-class experience for our clients.

Role Overview We are seeking a highly analytical and digitally savvy Marketing Manager, Specialist to lead employer brand marketing, digital channel strategy, and performance-driven marketing initiatives. The incumbent will work closely with business leaders, talent acquisition teams, and external partners to create impactful marketing strategies that support organizational growth and talent objectives.

Key Responsibilities, Digital Marketing & Employer Branding

• Develop and execute digital marketing strategies to strengthen employer brand presence across multiple digital channels.
• Lead employer branding initiatives across platforms including LinkedIn, Naukri, company career websites, social media, and emerging digital channels.
• Own channel strategy, audience growth, engagement, and content performance across all digital platforms.
• Plan and manage paid media campaigns to maximize reach, engagement, and conversion.
• Enhance brand visibility through innovative digital marketing initiatives and data-driven campaign optimization.

SEO, GEO & Digital Optimization

• Drive comprehensive SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to improve discoverability and digital presence.
• Optimize website content, landing pages, and digital assets for search performance and user engagement.
• Monitor digital trends, platform updates, and emerging technologies to continuously improve campaign effectiveness.

Marketing Analytics & Reporting

• Establish and maintain robust marketing analytics frameworks and performance dashboards.
• Analyze campaign performance, audience behavior, website traffic, engagement trends, and conversion metrics.
• Deliver actionable insights through detailed reporting and measurement strategies.
• Utilize marketing data to identify opportunities, improve ROI, and inform future investments.

Website & Digital Channel Management

• Manage employer branding and talent attraction experiences across career sites and digital platforms.
• Monitor website engagement metrics and implement optimizations to improve user experience and conversion.
• Partner with internal and external stakeholders to ensure consistent branding and effective digital execution.

Stakeholder Management & Strategic Planning

• Collaborate with business leaders, Talent Acquisition teams, marketing partners, and external vendors to align marketing initiatives with organizational objectives.
• Develop annual and quarterly marketing plans, roadmaps, and campaign strategies.
• Drive project governance, execution excellence, and timely delivery of strategic initiatives.
• Influence stakeholders through insights, data, and strategic recommendations.

Leadership & Team Development

• Provide guidance and leadership across marketing initiatives and project teams.
• Mentor junior team members and foster a culture of innovation, accountability, and continuous improvement.
• Lead cross-functional programs and manage multiple priorities in a dynamic environment.

Required Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Analytics, or a related field.
• Master's degree or professional certification in Digital Marketing, Marketing Analytics, SEO, or related disciplines is preferred.
• 7-10 years of experience in Digital Marketing, Employer Branding, Marketing Analytics, or related functions.
• Minimum 2-3 years of experience in a leadership role, managing strategic programs, projects, or teams.
• Prior experience working with or supporting Global Capability Centers (GCCs) is highly preferred.

Location

This role is based in Hyderabad, Telangana at Vanguard India. Only qualified external applicants will be considered.

Our mission

Vanguard adheres to a simple purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. Our commitment to you Vanguard takes the same long-term view of your success—at work and in life—with Benefits and Rewards packages that reflect what you care about, throughout all the phases and stages of your life. Our Total Rewards programs provide you and your loved ones with wellness support for key areas in your life.

• Financial wellness We're committed to enabling your financial success and provide competitive offers and programs.
• Physical wellness We're committed to providing benefits that support your physical health and wellness.
• Personal wellness We're committed to providing resources that help support the full scope of your life.

How we work

Vanguard has implemented a hybrid working model for most of our employees (crew members), designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Vanguard, one of the world's leading investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests.