Marketing Manager D2C Business (FMCG)

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Job Description

Report this job: Marketing Manager D2C Business (FMCG)

Location: Netaji Subhash Place, Pitampura, Delhi

Company Overview:

Ajanta Soya Ltd is a leading FMCG company specializing in the production and distribution of high-quality edible oils and fats. We are committed to providing healthy, nutritious, and consumer-centric solutions. With a growing market presence, we aim to further expand our reach and establish ourselves as a trusted household brand for quality and consistency.

Key Responsibilities:

1. D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.
2. E-commerce Management: Oversee online retail platforms, ensuring seamless customer experiences and driving sales performance.
3. Marketing Campaigns: Develop and execute digital marketing campaigns across channels such as SEO, social media, email, and paid media to boost brand visibility and conversions.
4. Market Analysis & Expansion: Analyze market trends and customer behavior to identify new growth opportunities.
5. Collaboration & Alignment: Work with sales, operations, and product teams to align marketing strategies with business goals.
6. Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.
7. Performance Tracking: Monitor and report on campaign effectiveness, adjusting strategies to meet goals.
8. Target: Reach 25 lakh families to purchase from us monthly.

Qualifications:

• 4 years of experience in e-commerce, D2C marketing, or online retail, preferably in FMCG.
• Proven expertise in D2C strategies and e-commerce growth.
• Strong understanding of digital marketing channels.
• Excellent analytical and problem-solving skills.
• Strong communication skills and cross-functional collaboration experience.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Knowledge of sustainable business practices and consumer trends is a plus.

Why Join Us?

• Be part of an innovative, rapidly growing FMCG company with opportunities for growth.
• Work with a dynamic, supportive team valuing collaboration and creativity.
• Enjoy a competitive salary, benefits, and contribute to a trusted household brand.

How to Apply:

Send your resume to hr.delhi@ajantasoya.com. We look forward to your application.

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